Marketing
Teesside University, Middlesbrough
UCAS Code: N502 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
80-104 tariff points from at least two A levels (or equivalent).
Pass Access to HE Diploma.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Teesside University Business School Accommodation Award**: this award provides a discount of £2,000 on any of the seven University-managed halls of residence for eligible^ Teesside University Business School undergraduate students.
**Excellence Scholarships**: five scholarships are available worth £2,000 each for BA (Hons) Accounting and Finance students. Eligibility criteria applies^. After enrolment, relevant students will be contacted by email with further information or notification of the award.
**^Visit Teesside University's website for more information.**
**Course overview**: Marketing is so much more than an advert, a logo or a promotional offer - all of the things which you, as a consumer are probably very familiar with.
Marketing has changed substantially in recent years and many organisations are realising its importance and the impact it has on their success and strategic direction. Marketing is no longer a luxury that organisations can do without. With this in mind, and as a result of employer and student feedback, we have created a programme which is exciting, topical and relevant to anyone who wants to pursue a career in marketing.
The course provides you with knowledge of key marketing concepts and the latest marketing trends through interesting and innovative modules. We recognise that it is not just the academic qualifications that are important which is why we work closely with local, national and international businesses, potentially your future employers, to allow you to gain experience and skills outside of the classroom. Through work experience you gain the practical, professional and transferable skills required to increase your employability when you graduate - extremely important in the increasingly demanding graduate marketplace.
With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme.
**After the course**: This course opens up career opportunities in marketing disciplines such as brand management, advertising, digital marketing and business development. It allows you to develop skills which employers are interested in and which are relevant for their business from day one of you being employed.
Modules
Access course information through Teesside University’s website using the course details link provided.
Assessment methods
This degree challenges you but you are guided throughout the programme by academics and student support within the School. Many of the teachers on this course are former marketing professionals and are also currently involved in marketing research. The experience of our lecturers means that you benefit from a wide range of academic, research-informed teaching and practical knowledge. Teaching and learning is through a mixture of lectures, seminars and workshops. You also hear from guest speakers and we encourage you to engage with as many businesses as possible to gain a thorough insight into the marketing discipline. You are encouraged to seek short and/or long-term placements either over the summer or as part of your third year when a year-long placement is an option (after your second year of study). You are assessed through a combination of individual written assignments, practical assessments, group or individual presentations and individual or group projects.
Tuition fees
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What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business and management
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£24k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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