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Teesside University, Middlesbrough

Public Relations and Digital Communications with Foundation Year

UCAS Code: P309

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


UCAS Tariff

64-80

You may also need to…

Attend an interview

About this course


Course option

4.0years

Full-time including foundation year | 2020

Subject

Public relations

**Summary**: This course includes an integrated foundation year if you don’t have the appropriate subjects or grades for direct entry to the first year of the degree. Public relations and digital communications - encompassing digital magazines, social and multimedia marketing, branding and advertising and corporate communications - has emerged not just as an area of creative media industry, but as a dynamic practice that is ubiquitous across all industries.

**Course details**: There is a need for a new generation of critical and creative thinkers and content producers, evidenced by growing job vacancies in the digital communications field. The BA (Hons) Public Relations and Digital Communications degree responds directly to the fluidity of the global media landscape. It covers content production skills, campaign design, creativity, project management, business understanding and effective team working, entrepreneurial approaches and leadership ability. You learn strategically as an agent of change through industry-led and standard projects and build a portfolio of practice and research. You devise strategies, creative solutions and produce quality exciting content, which communicates to audiences at local, national and global levels. Between Year 2 and your final year, you have the chance to spend a year in industry on placement, or study abroad at one of our partner institutions. Alternatively you can proceed on to the final year.

**After the course**: Graduates from media and creative industries courses at Teesside University work in a range of digital communication roles, both across the North East and as far afield as Australia, Malaysia and Singapore. Roles include public relations, social media design, content production and marketing, digital magazine production and editing and corporate communications for companies as varied as Island Records, Sky Sports, public relations companies such as Harvey and Hugo, digital marketing companies such as Visualsoft, fashion brands and designers and in digital communication roles for major news brands. Graduates from media courses have also set up their own companies, contributing directly to the UK digital economy.

Modules

Access course information through Teesside University’s website using the course details link provided.

Assessment methods

You learn through lectures, seminars, practical workshops, work-based activities and group work. Teaching staff adopt a range of web-based technologies to deliver module content, assess, provide feedback and communicate with you. You are assessed in a variety of ways including assignments, examinations, group work, presentations and live practical projects.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£13,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Teesside University

Department:

Media and Communications

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

97%
UK students
3%
International students
56%
Male students
44%
Female students
83%
2:1 or above
6%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Communications and media

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,000
low
Average annual salary
91%
med
Employed or in further education
92%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

30%
Sales, marketing and related associate professionals
15%
Media professionals
10%
Artistic, literary and media occupations

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£18k

£18k

£18k

£18k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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