Business Management with Marketing with Foundation Year

UCAS code: N5NF

Here's what The University of Law says about its Business Management with Marketing with Foundation Year course.

The BSc (Hons) Business Management with Marketing with Foundation Year is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation. The curriculum is also complemented by guest lectures and ‘live’ workshops to promote independent learning and increase students' employability skills for the future.

The degree programme is designed so that the Foundation Year provides an underpinning year, incorporating both academic and work/professional related learning, for applicants needing to improve their academic skills. The year provides students with knowledge and understanding of the key aspects of social sciences along with the necessary skills needed to participate in the undergraduate business programmes at levels 4, 5 and 6. This includes developing communication skills, digital and research skills, and understanding the importance of sustainability, diversity and inclusion.

Year 1 provides students with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 give students a thorough grounding in the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications. The programme equips applicants with the knowledge and skills required for a professional career in a rapidly changing work environment, while supporting self-awareness, personal development and providing access to valuable work-experience opportunities.

BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.

Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on successful completion of modules which are mapped to one of these CMI awards.

The emphasis in the course design is a focus on employability. Throughout the course students will get to develop transferable skills such as research, presentation, critical analysis, problem solving, team work and entrepreneurship. They will be equipped with the knowledge and expertise required to add immediate value to any business organisation.

Foundation Year: Term 1: • Communication Skills • Digital and Research Skills • Sustainability and Society

Term 2: • Foundation Year Project • Core Concepts of Business • One option from the following: Core Concepts of Computer Science; Core Concepts of Criminology and Policy; Core Concepts of Law Core Concepts of Psychology

Year One: • Essentials of Management • Academic and Employability Skills • Principles of Marketing • Accounting and Finance • Quantitative Methods for Business • Managing and Leading People

Three modules on Semester 1: • Ethics and Law in the Gig Economy • Corporate Governance and Social Responsibility • Economics for Business

Three modules on Semester 2: • Strategic Brand Management and Social Media • Consumer Psychology and Behaviour • Introduction to Digital Marketing

Three Modules on Semester 1: • Global Leadership and Change Management • International Strategic Management • Creativity Innovation and Entrepreneurship

Three modules on Semester 2: • Digital Marketing Strategies • Market Research and Digital Marketing Analytics • Digital Sales Management

Assessment is designed to meet the programme and module learning outcomes both academically and professionally in formative form including the preparation and feedback from seminars, workshops, tests and presentations, as well as in summative assessments that contributes to the grade, including individual coursework, group work, projects, in-class presentations, and exams. This programme also involves group work and group assessment.