Business of Football

UCAS code: N841

Here's what University Academy 92 (UA92) says about its Business of Football course.

The BSc (Hons) Business of Football degree will set you up for an exciting career in the multi-billion dollar, global industry, of football business.

Imagine yourself working behind the scenes at your favourite club; developing strategies to increase your fanbase, attracting sponsors, managing finances, organising events, engaging with communities, or identifying the next generation of superstars.

This course gives you a 360-view of the business side of football, from club management and operations to marketing and data analysis. It also places a strong emphasis on the link between on-field performance, off the field club management and the wider club community development.

Get ready to dive into real-world scenarios, unpack the secrets of success and prepare to tackle industry challenges head-on. When you graduate, you’ll be equipped with the knowledge and skills to thrive in the fast-paced world of professional football.

Level 4 Management and Organisations Explore the business environment; understanding the internal and external forces that impact on organisations (including football clubs) the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Introduction to Sports Event Management Develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful football events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.

Sports Finance and Economics Cover the basics of business finance and the economics of professional football. Develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional football.

Fan Engagement, Marketing and Commercialisation of Football This module dives into the world of football marketing and commercialisation. You'll learn how clubs build a passionate fanbase, manage relationships with customers and stakeholders, score big sponsorship deals, and build a recognised brand with socially responsible values.

Level 5

Sports Operations Management You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve football business performance.

Football Law, Ethics and Social Responsibility Learn about the laws that govern transfers, contracts, and fan behaviour. Explore the ethics of doping and how decisions impact the rules of the game. Plus, you'll dive into the social responsibility of football clubs and their impact on communities.

Talent Identification, Analysis and Player Management Learn the secrets of talent identification in both youth development and professional football. You'll delve into player management and explore how clubs create the perfect environment to develop and nurture future talent. Finally, you'll get to grips with player and match analysis, discovering ways to collect and interpret data in order to assess player performance.

Football Policy and Community Development This module looks at how football policies impact society in the UK and worldwide. Learn about the economic and social impact of the sport, policy implementation, and how football can be a force for good! You'll explore different ways clubs fund local community initiatives, especially for underrepresented groups. Plus, you'll gain hands-on experience with a 30-hour placement at a local community-based club.

Level 6

Strategic Leadership Develop a critical understanding of the evolution of leadership theory, its function in contemporary football business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.

Football Governance Understand the challenges and opportunities facing football clubs today. You'll analyse ownership models, legal structures, and how to balance the interests of fans, investors, and players. Think competition fairness, financial sustainability, and navigating the media.

New Trends in Sports Business Management Gain an in-depth understanding of new trends in the football industry. You’ll explore the key issues, approaches and challenges related to emerging trends within football business and management.

Sports Business Challenge Apply the knowledge and practical skills you’ve developed to a independent project. Identify a topic or challenge within the football industry and explore it through research, analysis, and creative problem-solving. Use critical thinking, strategic planning, and professional communication, and a comprehensive written and/or practical output that showcases your expertise and readiness for the football business sector.

• Across this scheme of study, candidates will be exposed to a range of assessment instruments, such that they will have as wide a range of opportunities as possible to demonstrate their knowledge, understanding, skills and competencies, along with the security of their attainment of the module and programme intended learning outcomes. • Assessments will include individual and group work, which is undertaken and submitted in a range of relevant formats. • In addition to formative in-module assessment there will be assessments undertaken at the conclusion of individual modules. These will draw upon a range of instruments of assessment which are appropriate to the module and programme learning outcomes being assessed.