Business Management (Marketing)
Entry requirements
UCAS Tariff
72 UCAS points: A-levels BTEC Level 3 National Diploma Cambridge Technicals Level 3 IB Diploma Access to HE Students who do not qualify by any of these qualifications should call 01733 214466 or email [email protected] to discuss equivalent qualifications or relevant work experience. You must have GCSEs English and Mathematics at grade C or above or grade 4 or above. We accept A-level General Studies and AS-levels when combined with other full qualifications.
About this course
We have consulted widely with prospective employers on the content and design of this new programme to ensure that the skills students are learning are industry-standard. The course is designed for students to develop as versatile learners, and to graduate as sales and marketing professionals.
The first year of the course provides students with a grounding in a variety of business disciplines, which underpin later learning. In year two students begin to specialise in marketing with the module Integrated Marketing Communications. In the final year the HRM specialty is completed by studying Marketing in the Digital Age, Public Relations and a 30 credit Major Project on a marketing topic of the student’s choice.
Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment.
Case studies will be used for the learner to apply higher level intellectual skills in their analysis and problem solving, and in some cases to justify and reflect upon their business decisions and strategies to a panel of academic and industry "experts" in a ‘Dragon’s Den’ style scenario, or a group presentation made in the form of a pitch to senior management for a marketing campaign, for example.
Students will be encouraged to be active learners whose knowledge and understanding is gained through a positive relationship with academic staff, who will act as mentors, rather than ‘lecturers’. The involvement of industry specialists will also be crucial, and again they will not be seen purely as ‘guest lecturers’, but as part of the university community.
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.
Modules
YEAR 1 (LEVEL 4)
Academic and Professional Skills (15 credits)
Insight into Economics (15 credits)
Global Business Context (30 credits)
Accounting for Managers (15 credits)
Insight into Marketing (15 credits)
People, Planet & Profit (15 credits)
Human Resources in Context (15 credits)
YEAR 2 (LEVEL 5)
Career Management & Employability Skills (15 credits)
Management & Leadership Today (30 credits)
Project and Operations Management (15 credits)
International Trade & Labour Dynamics (15 credits)
Research Project Preparation (15 credits)
Managing People (15 credits)
Integrated Marketing Communication (15 credits)
YEAR 3 (LEVEL 6)
Modern Leadership Concepts (15 credits)
Responsible Recruitment and Employment Law (15 credits)
Applied Strategic Management (15 credits)
Public Relations (15 credits)
Marketing in the Digital Age (15 credits)
Students choose one option from group A and one from group B:
Undergraduate Major Project (Research) (30 credits) - A
Undergraduate Major Project (Practical) (30 credits) - A
Professional Placement (15 credits) - B
Preparation for Postgraduate Study (15 credits) - B
Assessment methods
YEAR 1 (LEVEL 4)
75% Coursework
10% Written Exams
15% Practical Exams
YEAR 2 (LEVEL 5)
80% Coursework
20% Practical Exams
YEAR 3 (LEVEL 6)
85% Coursework
15% Practical Exams
Your final degree classification will be based on the average marks across all modules at Level 6 and Level 5 at a ratio of 2:1 respectively
Tuition fees
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The Uni
University Centre Peterborough
University Centre Peterborough Campus
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