University Centre Peterborough
UCAS Code: DMC2 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
UCAS Tariff
GCSE English Language and Mathematics at a minimum of grade C or grade 4. 72 UCAS points: ? A-levels ? BTEC ? Cambridge Technicals ? Access to HE ? Overseas qualifications judged to be equivalent to above.
About this course
The largest sector of local employment in the Peterborough region is the business and professional fields, with the largest number of jobs advertised in sales and marketing. Local employers have identified significant local skills gaps and therefore an inability to recruit locally. To address this we have collaborated closely with industry to design course content and assessment to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation.
At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development.
Our collaboration has specifically identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact.
Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the long summer vacation.
The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).
The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 20 students.
Please note - it is possible that this course may become an approved Higher Technical Qualification.
Modules
YEAR 1 (LEVEL 4)
Academic & Professional Skills (15 credits)
Digital Asset Development (30 credits)
Writing for Media Platforms (15 credits)
Insight into Marketing (15 credits)
Media and Marketing Environment (30 credits)
Intro to Graphic Design (15 credits)
YEAR 2 (LEVEL 5)
Career Management and Employability Skills (15 credits)
Social Media Marketing (15 credits)
Measuring Success (15 credits)
Copyright, Images and Ethics (15 credits)
Integrated Advertising (30 credits)
Understanding Consumer Behaviour (15 credits)
Research Project Preparation (15 credits)
YEAR 3 (LEVEL 6)
Undergraduate Major Project (30 credits)
Leading Innovation (15 credits)
Public Relations (15 credits)
Digital Data Insight (15 credits)
Content Marketing (15 credits)
Leadership for Sustainability (15 credits)
Marketing in a Digital Age (15 credits)
Assessment methods
YEAR 1 (LEVEL 4)
90% Coursework
10% Practical Exams
YEAR 2 (LEVEL 5)
85% Coursework
10% Written Exams
5% Practical Exams
YEAR 3 (LEVEL 6)
75% Coursework
5% Written Exams
15% Practical Exams
10% Placement
Your final degree classification will be based on the average marks across all modules at Level 6 and Level 5 at a ratio of 2:1 respectively
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
University Centre Peterborough
University Centre Peterborough Campus
What students say
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
After graduation
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Explore these similar courses...
Higher entry requirements
Nearby University
Lower entry requirements
Same UniversityThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
