Creative Media & Promotion

UCAS code: W213

Here's what University Centre South Essex says about its Creative Media & Promotion course.

This programme offers direct entry to the creative media industry, specifically for careers in digital media, promotional design, social media marketing, commercial styling and photography, creative publishing, branding, advertising and trend forecasting.

Follow Creative Media and Promotion BA (Hons) on Instagram @ creative.media.promotion

Why study this degree at University Centre South Essex? • You will work across a range of lifestyle areas including apparel, beauty, accessories, technology, automotive, sport and wellness, generating a diverse portfolio of creative work. • You will study a wide range of subjects including creative design skills, integrated marketing and promotion, social media content creation, commercial styling and photography, media planning, branding and advertising, future forecasting and industry-linked projects. • The course opens up a range of careers in the digital and creative media sector, one of the fastest growing employment sectors in the UK.

The programme embraces changing technologies in the creative media and promotion sectors, with an emphasis on digital applications and the integration of digital media within branding and promotional strategies. Students will develop a personal signature within creative direction whilst generating concepts suitable for a broad range of clients across an array of brands and product sectors. The course has a strong commitment to work-based learning opportunities in the form of work experience, live projects, competitions, vocational projects and placements within the specialist area of Creative Media and Promotion, through close links and ongoing relationships with a range of industry contacts. The course is designed and led by tutors who are industry experts from the fields creative marketing and promotion, commercial photography and styling, media publishing, graphics and branding.

Year one units (Level 4)

• Media & Promotion Landscape • Visual and Cultural Contexts • Trend Forecasting • Visual Design Skills • Commercial Styling & Photography • Creative Narrative • Brand Promotion through Integrated Media

Year two units (Level 5)

• Digital Image • Cultural Contexts and Dissertation Proposal • Personal Directed Project • Work Placement / Work-related Learning

Year three units (level 6)

• Dissertation • Honours Project • Critical Reflection and Personal Promotion • Industry Solutions

Coursework is assessed in a range of different ways in order to accommodate a variety of learning styles and aptitudes. Assessment methods include research files or digital records, technical folders, portfolio submissions, group presentations, academic written reports, professional brand documents, blogs, physical or digital dossiers. There are no examinations. Formative, ungraded feedback is offered throughout the programme, by way of tutorials, critiques, informal presentations and peer/self assessment, all of which provide students with useful feedback to help develop their work towards their final unit assessments.