The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room.

For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
University College Birmingham

Digital Marketing

UCAS Code: 9N05

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma

D:15

You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.

HNC (BTEC)

P

A relevant HNC or a foundation degree with 120 credits.

HND (BTEC)

P

A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 96 UCAS Tariff points

UCAS Tariff

96

Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course


Course option

3.0years

Full-time | 2020

Subject

Marketing

**Course snapshot**

All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field.

**Who’s the course for?**

Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression.

**Why should I study the course?**

- If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications.

- You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment.

- Your experience will be enhanced through guest lectures from leading digital and social media industry experts.

- After completing the second year of this course, you will be given the opportunity to take a 48 week optional placement, overseas or in the UK.

**Great. Tell me some more**

You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.

Our experts will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment. A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.

**What skills will I gain?**

You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals. You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.

There are opportunities to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations. Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.

**What about the future?**

Digital marketing is a cutting-edge marketing sector offering superb career opportunities. Graduating with this degree will enable you to pursue a career path in:

- Media development and advertising

- Web design and digital marketing

- Online community management

- Social media marketing and management

- Digital planning and strategy

Modules

**Year 1**

- Essentials of Digital Marketing Communications
- The External Business Environment
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- Digital Toolkit

**Year 2**

- Marketing Intelligence
- Consumer Insights
- Digital Marketing Planning
- Advanced Digital Toolkit
- Employability in Practice

**Plus one option from:**

- Digital Content and Copy
- Enterprise Start-up Studies
- Modern Languages (Upper Intermediate)
- Operational Sales Management
- Creative Communications
- Business Innovation and the Environment
- Voluntary Initiative

**Professional Placement (optional 48-week placement)**

**Year 3**

- Digital Planning and Analytics
- Creative Digital Innovation
- Managing Online Communities
- Marketing Showcase

**Plus one option from:**

- Brand Management
- Social Entrepreneurship
- Advertising and Media Management
- International Marketing
- Modern Languages and Cultural Studies
- Enterprise Risk Management

Assessment methods

**Teaching**

Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 13 contact hours of teaching made up as follows:

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

**Individual study**

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

**Assessment**

Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 68%
- Practical assessment - 24%
- Written examinations - 8%

Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£10,300
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

60%
Staff make the subject interesting
90%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

73%
Library resources
87%
IT resources
93%
Course specific equipment and facilities
77%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
41%
Male students
59%
Female students
67%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
97%
med
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here