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Digital Marketing

University College Birmingham

UCAS Code: 9N05 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma

D:15

You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.

HNC (BTEC)

P

A relevant HNC or a foundation degree with 120 credits.

HND (BTEC)

P

A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 96 UCAS Tariff points

T Level

P

A T-level graded Pass with a core component of grade C.

UCAS Tariff

96

Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

**OVERVIEW**
**Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.**

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.

**WHY CHOOSE THIS COURSE?**
- **Work placement** – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement

- **Practical application** – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio

- **Industry approved** – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition

- **Enrichment** – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry

**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

**ACCREDITATIONS AND PARTNERSHIPS**
This course is accredited by the Digital Marketing Institute (DMI).

**PLACEMENTS**
Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).

**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Digital marketer

- Social media manager

- Advertising account executive

- SEO specialist

- Pay-per-click (PPC) specialist

- Analytics manager

You could also progress onto one of our postgraduate courses at University College Birmingham.

- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**

Modules

**YEAR 1**

- Digital Toolkit
- Essentials of Digital Marketing Communications
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- The External Business Environment

**YEAR 2**

- Advanced Digital Toolkit
- Consumer Insights
- Digital Marketing Planning
- Employability in Practice
- Marketing Intelligence

Plus one option from:

- Business Innovation and the Environment
- Creative Communications
- Digital Content and Copy
- Enterprise Start-up Studies
- Operational Sales Management
- Voluntary Initiative

Professional Placement (optional)

**YEAR 3**

- Creative Digital Innovation
- Digital Planning and Analytics
- Managing On-line Communities
- Marketing Showcase

Plus one option from:

- Advertising and Media Management
- Brand Management
- Enterprise Risk Management
- International Marketing
- Social Entrepreneurship

Assessment methods

**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**

**ASSESSMENT**

Estimated breakdown of assessment for this degree course:

- **Coursework** – 68%
- **Practical assessment** – 24%
- **Written examinations** – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£12,500
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University College Birmingham

Department:

Business, Marketing and Finance - BA/BSc

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

52%
UK students
48%
International students
47%
Male students
53%
Female students
77%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Nearby University
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Same University
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here