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University College Birmingham

Digital Marketing Top-up

UCAS Code: Not applicable

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


HND (BTEC)

P

A relevant HND or FdA degree with Digital or Marketing, with 240 credits.

About this course


Course option

3.0years

Variable | 2021

Subject

Marketing

**Course snapshot**

Digital technology has revolutionised the marketing landscape, and employers from all sectors of business are now seeking out graduates who possess digital marketing skills to help their organisations keep pace. UCB's Digital Marketing Top-up course will give you a thorough understanding and hands-on experience of the latest practices and issues in digital marketing, putting you in prime position to enter a career in today's digitally-enhanced marketing environment. Our course is accredited by the University of Birmingham - one of the world's leading academic institutions - while UCB's excellent industry links will help you gain invaluable real-world experience to give you the ideal preparation for working in this dynamic field.

**Who’s the course for?**

This course will suit anyone who has previously studied a relevant subject and who aspires to work (or is currently working) in the areas of marketing, media and digital technologies.

**Why should I study the course?**

- **PRACTICAL APPLICATION** – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations

- **SPECIALISE YOUR STUDIES** – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities

- **ENRICHMENT** – Hear from top digital and social media industry experts and engage with marketing agencies during your studies

**Great. Tell me some more**

As part of this course, UCB hosts guest lectures from leading digital and social media industry experts, giving you the chance to learn from established marketing professionals.

Our superb industry links will open the door for you to supplement your studies with real work experience in the field, greatly enhancing your CV for prospective employers. Our highly experienced [email protected] employability team will support you in finding opportunities for work.

If you have a business start-up idea, UCB's Enterprise Hive can provide you with intensive start-up support and guidance. We provide a variety of business development workshops delivered by professionals and experts, one-to-one consultations, networking opportunities and tailored mentoring from industry experts.

**What skills will I gain?**

You will build upon your marketing knowledge and gain an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.

You will develop an understanding of web 2.0 technology enhancements and study consumer behaviour trends within the digital sphere.

Through our range of optional modules, you will also have the chance to explore the management processes relating to advertising, learn about enterprise risk management and brand management, or improve your understanding of international market opportunities and the not-for-profit sector.

**What about the future?**

By completing this course, you will be ready to enter a cutting-edge sector with unlimited potential. Career paths open to you include:

- Web design and digital marketing

- Media development and advertising

- Online community management

- Data analysis

- Social media marketing and management

If you want to continue your studies, you can also progress onto a postgraduate level course, including further courses at UCB such as MA/PGDip Marketing Management for Events, Hospitality and Tourism.

Modules

- Creative Digital Innovation
- Digital Planning and Analytics
- Managing Online Communities
- Marketing Showcase

**Plus one option from:**

- Brand Management
- Advertising and Media Management
- International Marketing
- Enterprise Risk Management
- Social Entrepreneurship

Assessment methods

- **Teaching - Full-time route**

Teaching is carried out by appropriately qualified and experienced lecturers one day per week. In a typical week you will have up to 13 contact hours of teaching made up as follows:

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

**Individual Study**

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Teaching - Part-time route**

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

- Smaller group teaching - students are timetabled for a 5 hour session per week
- Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

**Individual study**

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Assessment**

The following assessment criteria applies to both the full and part-time routes and is designed to provide you with the opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 68%
- Practical assessment - 24%
- Written examinations - 8%

Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

60%
Staff make the subject interesting
90%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

73%
Library resources
87%
IT resources
93%
Course specific equipment and facilities
77%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
49%
Male students
51%
Female students
59%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here