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Digital Marketing Top-up

University College Birmingham

UCAS Code: Not applicable | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


HND (BTEC)

P

A relevant HND or FdA degree with Digital or Marketing, with 240 credits.

About this course


Course option

3.0years

Variable | 2022

Subject

Marketing

**OVERVIEW**
**Modern-day marketing has been transformed by new digital technology, challenging all kinds of businesses to find talented graduates with the knowhow to make the most of new tools and developments. If you already have a background in this area, our Digital Marketing top-up degree course will expand upon your ability to implement the latest technologies effectively in today's marketing landscape.**

Designed for anyone who has previously studied a relevant subject (up to Level 5), this course will ensure you have a firm foundation in marketing and enhance your awareness of current practices. You will gain insight into the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness, as well as boosting your professional and career development.

As part of our Digital Marketing degree top-up course, you will be able to put your training into practice on live digital marketing and consultancy projects, as well as having the chance to get to grips with everything from video production to livestreaming and podcasting in our Digital Creative Studio. You will also enjoy a variety of opportunities to engage with leading industry professionals, network with agencies and hear from a range of expert guest speakers to give you a unique insight into the real world of marketing.

**WHY CHOOSE THIS COURSE?**
- **Practical application** – Take on live digital marketing and consultancy projects to apply your theoretical concepts to practical situations

- **Specialise your studies** – Choose from a range of optional modules to tailor your course for your interests, from advertising and media management to working with online communities

- **Enrichment** – Hear from top digital and social media industry experts and engage with marketing agencies, as well as boosting practical skills in our Digital Creative Studio

**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

**PLACEMENTS**
We encourage students on our top-up course to gain work experience throughout your studies.

Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).

**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Digital marketer

- Social media manager

- Advertising account executive

- SEO specialist

- Pay-per-click (PPC) specialist

- Analytics manager

You could also progress onto one of our postgraduate courses at University College Birmingham.

- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**

Modules

- Brand Management
- Creative Digital Innovation
- Digital Planning and Analytics
- Marketing Showcase

Options:

- Advertising and Media Management
- International Marketing
- Enterprise Risk Management
- Social Entrepreneurship
- Managing On-line Communities

Assessment methods

**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**

**ASSESSMENT**

Estimated breakdown of assessment for this course:

- **Coursework** – 68%
- **Practical assessment** – 24%
- **Written examinations** – 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

52%
UK students
48%
International students
47%
Male students
53%
Female students
77%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here