The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room.

For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
University College Birmingham

Events Management

UCAS Code: N820

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,C,C

UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma

D:15

You will need a minimum of 104 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.

HNC (BTEC)

P

A relevant HNC or a foundation degree with 120 credits.

HND (BTEC)

P

A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 104 UCAS Tariff points

UCAS Tariff

104

Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course


Course option

3.0years

Full-time | 2020

Subject

Event management

**Course snapshot**

Managing events is an exciting field offering considerable potential for graduates, with the UK industry estimated to be worth more than £42 billion. UCB's Events Management degree will help you develop the skills and knowledge you need to create exceptional event experiences. You'll go on a number of residential trips linked to your learning, and you'll also have the chance to undertake a paid 12-month work placement, allowing you to gain extensive real-world experience with industry organisations both in the UK and around the world. Our course is accredited by the University of Birmingham - one of the world's top academic institutions - as well as the Chartered Management Institute (CMI).

**Who’s the course for?**

Our course is ideal for anyone keen to pursue a career in a variety of sectors within the events industry, ranging from festivals, exhibitions and sporting events to wedding planning, incentive travel and resorts.

**Why should I study the course?**

- Our course features a 12-month paid placement, enabling you to experience the industry first-hand and giving you a distinctive advantage in the job market when you graduate - plus you won't pay any tuition fees during your placement year.

- You'll be provided with an outstanding array of enrichment opportunities to support knowledge and skills development, with a number of residential trips and visits from industry experts.

- By completing this course, you'll also receive a Level 5 CMI award in Leadership, while you'll also have the opportunity to gain a BIIAB Level 2 Award for Personal Licence Holders and work towards a Cvent Professional Events Management Certificate.

**Great. Tell me some more**

One of the highlights of our course is the 12-month paid placement, giving you the opportunity to gain extensive industry experience before you graduate. This will give you a distinctive advantage in the events management job market by developing your work-ready skills.

You will have opportunities for placements within organisations ranging from large venues and events companies to hotels, universities and major brands. Our students have previously undertaken placements in events roles with the likes of BI Worldwide, Hilton Metropole, Intu Properties and Air BnB. You’ll also have the chance to work abroad, with past students having worked for the likes of Maxin Prague, Brussels Marriott Grand Place, The Peninsula Hong Kong, Nivea (Hamburg), Accenture (Amsterdam) and Nike (France).

There is the option to study this course without the placement year. This can be discussed at application stage.

You will have further opportunities to connect with local industry, as well as residential trips with essential costs covered by UCB. Previous students have visited the likes of Windsor, Cardiff, York, Oxford, Liverpool, New York, Milan (World Expo), Valencia (Las Fallas Festival) and Seville (Feria de Abril).

**What skills will I gain?**
You will gain an in-depth understanding of the key attributes in creating a successful live event experience.

Through our range of optional modules, you'll have the chance to learn about specialist areas including stadium and arena management, social media, financial strategy, global marketing, adventure events and 'dark' tourism.

By undertaking the 12-month work placement, you'll develop essential work-ready skills and valuable real-world experience to greatly enhance your career prospects.

**What about the future?**
Completing this course will open the doors to a variety of industry roles, including working in:

- Events management agencies

- Destination management organisations (DMOs)

- Charitable foundations

- Convention, meetings and exhibition centres

- Festivals and cultural events

- Sporting events organisations

- Leisure event providers

You can also progress onto postgraduate level courses, including courses at UCB such as MSc Global Meetings and Events Management.

Modules

**Year 1**

- Event Studies
- Event Business Environment
- Event Design
- Managing Activities and People
- Planning for Events
- Support Services for Events
- The Events Industry

**Year 2**

- Events Finance
- Event Hospitality Management
- Events Marketing
- Research Principles
- Project Management for Events
- Live Events Project

**Plus one option from:**

- Dynamics of Business Events
- Training and Development Skills for Managers
- Creative Business Enterprise
- Modern Languages (Upper Intermediate)
- Professional Events Practice
- Stadium and Arena Management
- Social Media in Tourism

**Work Placement (optional 48-week placement)**

**Year 3**

- Winning Events Contracts
- Mega Events
- Festivals and Events Tourism
- Event Crisis Strategy
- International Research Project

**Plus one option from:**

- Destination Management
- Modern Languages and Cultural Studies
- Financial Strategy
- Global Marketing Solutions
- Dark and Thanatourism Management
- Strategic Human Resources Management
- Personal Effectiveness and Behavioural Skills

Assessment methods

**Teaching**

Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 14 contact hours of teaching made up as follows:

- Large group teaching - 6 hours of lectures
- Smaller group teaching - 3 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities
- Tutorials - 3 hours of tutorials (involving personal, group and academic sessions each week)
- Subject advice sessions - 2 hours per week
- Field trips and visits - An average of 25 hours each year

**Individual study**

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

Students who study Professional Events Practice in years 1 and 2 are expected to accumulate, on average, 8 hours of work experience per week (360 hours).

**Assessment**

Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways, so a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 76%
- Practical Assessment - 13%
- Written Examination - 11%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£10,300
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Event management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

81%
Staff make the subject interesting
87%
Staff are good at explaining things
81%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
88%
IT resources
86%
Course specific equipment and facilities
79%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

52%
UK students
48%
International students
35%
Male students
65%
Female students
63%
2:1 or above
13%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
95%
med
Employed or in further education
86%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

18%
Sales, marketing and related associate professionals
13%
Secretarial and related occupations
12%
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Event management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here