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University College Birmingham

Events Management Top-up

UCAS Code: Not applicable

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

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About this course

Course option


Variable | 2020


Event management

**Course snapshot**

Events management is a rapidly-growing and exciting sector offering huge potential for graduates, and demand is high for managers with robust communication, leadership and managerial skills to create the 'wow' factor. On UCB's Events Management Top-up course, you'll develop a varied management skill set to give you the platform you need to launch your career in a great variety of areas within the industry. Our course is accredited by the University of Birmingham - one of the world's leading academic institutions.

The course is dual accredited by the Chartered Management Institute (CMI), a recognised professional management body. If you successfully complete this course, you will be eligible for an Award in Leadership and Management from CMI. You also gain CMI membership for the duration of your course which allows you access to a wide range of additional CMI learning resources to further support your studies, more information can be found here.

**Who’s the course for?**

This course is designed for anyone who has previously studied a relevant subject and is interested in working in a variety of fields within the events industry, including sporting events, festivals, wedding planning, meetings, exhibitions and incentive travel.

**Why should I study the course?**

- By taking this top-up course, you will continue to develop your academic and practical skills in preparation for a successful career within the events management industry.

- As part of your studies, you will travel to a European destination for a residential visit, giving you the chance to conduct primary research in hospitality and tourism within an international environment.

- Our course offers a range of modules enabling you to explore specialist avenues relating to the industry, including digital marketing, event branding and financial strategy.

**Great. Tell me some more**

Our top-up course draws on the contemporary and future events environment with an emphasis on the changing nature of the events industry, including a focus on the management of large scale mega-events, festivals and tourism.

Thanks to the close working relationships UCB has developed throughout the events sector over the years, you will be able to supplement your studies with real work experience in the field, greatly enhancing your CV for prospective employers. Our highly experienced [email protected] employability team will support you in finding opportunities for work.

**What skills will I gain?**

You will gain a comprehensive understanding of the events sector and the processes involved in creating a successful event.

You will learn how to oversee a live event and build upon your knowledge of events systems and project management, as well as learning how to handle crisis situations and environmental turbulence.

You will be taught how to manage large scale events, such as conferences, concerts, product launches, festivals and carnivals.

Through our range of optional modules, you will be able to develop your understanding of financial and human resources strategies or learn more about global marketing and 'dark tourism'.

**What about the future?**

With proven managerial skills, drive and leadership, you will be able to progress quickly after completing this course. Potential career options include working in:

- Convention and exhibition centres

- Festivals and cultural events

- Sporting events

- Events management companies

- Charity promotion and fundraising

You can also seek a position as an events manager in any number of other areas such as corporate businesses, museums, leisure centres and hotel resorts, with an expanding scope of employment pathways.

You will also have the opportunity to progress onto postgraduate level study, including courses at UCB such as MSc/PGDip Global Meetings and Events Management or MA/PGDip Marketing Management for Events, Hospitality and Tourism.


- Event Crisis Strategy
- Festivals and Events Tourism
- Mega Events
- Winning Events Contracts
- International Research Project

**Plus one option from:**

- Financial Strategy
- Strategic Human Resources Management
- Modern Languages and Cultural Studies
- Destination Management
- Dark and Thanatourism Management
- Global Marketing Solutions
- Personal Effectiveness and Behavioural Skills

Assessment methods

- **Teaching - Full-time route**

Teaching is carried out by appropriately qualified and experienced lecturers, and in a typical week you will have up to 14 contact hours of teaching made up as follows:

- Large group teaching - 6 hours of lectures
- Smaller group teaching - 3 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer based activities
- Tutorials - 3 hours of tutorials (involving personal, group and academic sessions each week)
- Subject advice sessions - 2 hours per week
- Field trips and visits - An average of 25 hours each year

**Individual Study**

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Teaching - Part-time route**

You will attend one day per week. The timetable is made up of one module per semester with a total of three semesters in total. The research module is started in semester one and completed in semester three.

- Smaller group teaching - students are timetabled for a 3 hour session per week
- Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

**Individual study**

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Assessment**

The following assessment criteria applies to both the full and part-time route and is designed to provide you an opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on the vocational nature of this course including live project work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 70%
- Practical Assessment - 5%
- Written Examination - 25%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

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The Uni

Course location:

University College Birmingham


Business School - BA/BSc

TEF rating:
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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

Event management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Sales, marketing and related associate professionals
Secretarial and related occupations
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Event management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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