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University College Birmingham

Hospitality with Events Management Top-up

UCAS Code: Not applicable

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


HND (BTEC)

P

A relevant HND or a foundation degree in the areas of Hospitality Management or Events Management, with 240 credits.

About this course


Course option

4.0years

Variable | 2021

Subject

Hospitality

**Course snapshot**

UCB's Hospitality with Events Management Top-up course will provide you with the skills and knowledge you need for a successful career specialising in the provision of event hospitality. Birmingham is home to a vibrant hospitality and events industry, and our excellent network of contacts in this sector will help you secure vital relevant work experience in the local, national and international arenas. Our course is also accredited by the University of Birmingham - one of the world's top academic institutions - as well as the Institute of Hospitality.

**Who’s the course for?**

This course is designed for anyone who has previously studied a relevant subject and is keen to pursue a career in the field of event hospitality.

**Why should I study the course?**

- **PRACTICAL APPLICATION** – Put your skills to the test by creating your own hospitality event, overseeing everything from marketing and publicity to catering, staffing, finance and operations

- **SPECIALISE YOUR STUDIES** – Develop a specialism by choosing from a range of optional modules, from international marketing to financial strategy or adventure events

- **INDUSTRY APPROVED** – Get additional industry recognition by graduating with a degree accredited by the Institute of Hospitality

**Great. Tell me some more**

We encourage our students to seek as much industry experience and exposure as possible throughout your studies. We have developed close working relationships throughout the hospitality sector, and our [email protected] employability team will assist you in finding work to support your future career plans.

UCB also has two award-winning restaurants - the Atrium and the Brasserie - which provide our students with the opportunity to gain experience and relevant skills right on campus with a unique behind-the-scenes view of the catering and hospitality industry.

**What skills will I gain?**

You will gain a broad knowledge of the hospitality industry and how different venues manage operations and stage events, as well as learning about important issues affecting the future of the hospitality and events industries.

Our course will help you build the skills you need to make effective bids in order to win events and secure future business, while you will also learn how to develop new concepts and techniques in marketing and staging events.

The range of optional modules provided will enable you to gain skills and knowledge in a variety of specialist areas such as finance, human resources, marketing and retail.

Your research project will give you the chance to demonstrate your independent learning skills and develop your expertise in an area relevant to your future career aspirations, while planning your own hospitality event will provide you with valuable managerial experience.

**What about the future?**

Once you have finished this course, you will be ready to move into a wide range of careers in hospitality, including the catering, conference and restaurant sectors. Our graduates have also gone on to start their own events, catering and hospitality businesses.

Potential career pathways open to you include:

- Hotel management

- Business centre management

- Conference and exhibition venues

- Specialist event organisation

- Accommodation management

You'll also be able to progress onto a postgraduate qualification, including courses offered by UCB such as MSc/PGDip Global Meetings and Events Management or MA/PGDip Marketing Management for Events, Hospitality and Tourism.

Modules

- Hospitality Operations Management
- Strategic Hospitality Management
- Winning Events Contracts

**Choose one option from:**

- Research Project
- Enterprise and Innovation Showcase

**Plus one option from:**

- Financial Strategy
- Strategic Human Resources Management
- Global Marketing Solutions
- Hospitality Crisis Strategy
- Festivals and Events Tourism
- Cross-cultural and Global Management in Hospitality
- Hospitality Retail
- Personal Effectiveness and Behavioural Skills

Assessment methods

- **Teaching - Full-time route**

Teaching is carried out by appropriately qualified and experienced lecturers. A typical teaching week will have up to 18 teaching contact hours made up as follows:

- Large group teaching - 6 hours of lectures
- Smaller group teaching - 4 hours in specialist UCB facilities, plus a further 3 hours of seminars in small groups discussing topics presented in lectures in specialist facilities
- Tutorials - 2 hours per week (including a mixture of personal, group and academic tutorials)
- Subject advice sessions - 2 hours per week
- Industrial placement tutorial - 1 hour

**Individual Study**

In addition you are likely to need to commit 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Teaching - Part-time route**

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

- Smaller group teaching - students are timetabled for a 5 hour session per week
- Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials

**Individual study**

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Assessment**

The following assessment criteria applies to both the full and part-time routes and is designed to provide you with an opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on the vocational nature of this course including live hospitality event work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 55%
- Practical Assessment - 37%
- Written Examination - 8%

Please note that the information provided above is indicative only and actual timetables and assessment schedules will be issued to students at induction.

* UCB reserves the right to make changes to the programme content.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

The Uni


Course location:

University College Birmingham

Department:

College of Food - BA/BSc

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Hospitality

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Hospitality

Teaching and learning

81%
Staff make the subject interesting
87%
Staff are good at explaining things
81%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
88%
IT resources
86%
Course specific equipment and facilities
79%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

42%
UK students
58%
International students
35%
Male students
65%
Female students
83%
2:1 or above
11%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Hospitality

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
45%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

18%
Sales, marketing and related associate professionals
13%
Secretarial and related occupations
12%
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Hospitality

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here