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University College Birmingham

International Tourism Business Management

UCAS Code: N810

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

A level


UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma


You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.



A relevant HNC or a foundation degree with 120 credits.



A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 96 UCAS Tariff points

UCAS Tariff


Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course

Course option


Full-time | 2020


Tourism management

**Course snapshot**

Recognised by the Institute of Travel and Tourism, this course, accredited by the University of Birmingham, will equip you with the business management skills demanded by employers in today’s dynamic tourism sector. Overseas trips are a key part of the course, with past students honing their skills everywhere from Budapest and Barcelona to Boston and Berlin.

**Who’s the course for?**

The course is a perfect fit for students who are fascinated by the tourism industry and the exciting career opportunities it offers. You will learn to analyse tourism trends and devise innovative and creative strategies to compete successfully in the marketplace.

**Why should I study the course?**

You will get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you are interested in operations management in the airline industry, international marketing, events management or nature tourism, you will find a field or a sector of the tourism industry which is in line with your career aspirations.

As part of UCB's ongoing investment, you will have use of exciting new simulation facilities, including a state-of-the-art mock plane cabin. The facilities, which are due to open in Autumn 2019, will also include check-in areas and Galileo GDS system for training students.

**Great. Tell me some more**

You will examine the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry.

In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills. UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. We are proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence has staged the ITT Future You On The Road conference.

Eligible students can also get £300 a year for study materials via our Kick-Start scheme.

**What skills will I gain?**

You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you.

There is an optional placement year during this course, which will provide you with valuable work experience and the opportunity to build industry contacts.

As part of your assessment, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the tuition fees. The projects you will undertake overseas will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations have included Krakow, Prague, Budapest, Barcelona, Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York.

**What about the future?**

You will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies, or in the wider travel industry in travel journalism and media.

Career options include:

- Tour operations

- Destination management organisations

- Tourism marketing

- Aviation sector airlines

- Events management

There is also the opportunity of progressing to postgraduate study.


**Year 1**

- Developing People in Tourism
- Tourism and Media
- Tourism Business Environment
- Travel Geography
- Tourism Professional Practice
- Travel and Tourism Marketing

**Year 2**

- Destination Planning and Development
- Leading People in Tourism
- Tourism Investigations
- Tourism Marketing Management
- Tourism Operations Management

**Plus one option from:**

- Adventure Tourism
- Airport Planning
- Dark Tourism
- Enterprise Start-up Studies
- Events Planning
- Modern Languages (Upper Intermediate)
- Social Media in Aviation and Tourism
- Sustainable Tourism Management
- Voluntary Initiative
- Responsible Nature-based Tourism
- Cruise Operations

**Work Placement (optional 48-week placement)**

**Year 3**

- Managing Tourism Activity
- Strategic Tourism Management
- Tourism Crisis Management

**Choose one option from:**

- Research Project
- Enterprise and Innovation Showcase

**Plus one option from:**

- Anthropology of Tourism
- Dark and Thanatourism Management
- Destination Management
- Festivals and Events Tourism
- Financial Strategy
- International Marketing
- Modern Languages and Cultural Studies
- Organisational Learning in Tourism
- Adventure Tourism Issues and Futures

Assessment methods


Teaching is carried out by appropriately qualified and experienced lecturers. A typical teaching week will have 16 teaching contact hours and additional optional hours if students take up career-enhancing opportunities offered by UCB. An indicative timetable would show:

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the module (this will also include computer-based activities)
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
- Industry speaker sessions - approximately 6 hours of specialist input over a semester
- Optional languages - 3 hours per week (if selected)
- Field trips and visits - students are also required to participate on day visits and a compulsory overseas residential visit (essential elements of the visit are included within the fees) – up to 8 days

**Individual study**

In addition, you are expected to commit approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. Our Virtual Learning Environment, Canvas, provides 24 hour access to learning and support material.


Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on embedding employability and professional skills and knowledge into the course through individual and team-based live projects, industry-simulated activities, online activities and student visits.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 92%
- Practical assessment - 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

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The Uni

Course location:

University College Birmingham


Business School - BA/BSc

TEF rating:
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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

Tourism management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Sales, marketing and related associate professionals
Secretarial and related occupations
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here