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University College Birmingham

International Tourism Business Management Top-up

UCAS Code: Not applicable

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

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About this course

Course option


Variable | 2020


Tourism management

**Course snapshot**

Tourism has become a global phenomenon over the last 50 years, with many economies and tourism businesses worldwide relying on their ability to attract visitors. On UCB's International Tourism Business Management Top-up course, you'll gain the business management skills and attributes that the industry is seeking in order to operate successfully in this dynamic, uncertain and competitive environment. Our strong industry links will enable you to gain valuable experience in the sector, while our course is recognised by the Institute of Travel and Tourism and is accredited by the University of Birmingham, one of the world's leading academic institutions.

**Who’s the course for?**

This course is designed for anyone who has previously studied a relevant subject and is keen to embark upon a career within the international tourism industry.

**Why should I study the course?**

- Our top-up course will equip you with the skills and qualities that are in high demand in the international tourism industry, such as the ability to analyse tourism trends and create innovative strategies to compete successfully in the marketplace.

- In association with UCB's excellent links with industry, you will work on live projects with an emphasis on problem-solving and decision-making, while you will also be able to gain valuable working experience in the sector.

- We offer a large range of optional industry-related modules to enable you to tailor your studies for a field or sector of the tourism industry that is in line with your career aspirations.

- This course is assessed entirely through coursework and practical assessment, meaning there are no examinations.

**Great. Tell me some more**

As part of your course, you'll have the chance to work on your own independent research project. This gives you the opportunity to critically analyse a particular area of the international tourism industry that interests you.

We encourage our students to seek as much industry experience and exposure as possible throughout your studies. We have developed close working relationships throughout the tourism sector, and our [email protected] employability team will assist you in finding work to support your future career plans.

**What skills will I gain?**

You will learn about the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry.

You will gain knowledge of risk assessment and management, tourism crisis management and the impact of global factors on tourism providers, while you will develop your problem-solving and decision-making skills through live industry projects.

In completing your research project, you will have a great opportunity to demonstrate your independent learning skills and develop expertise relevant to the industry that will boost your future employability.

Through our optional modules, you can also develop your knowledge and skills in fields such as financial strategy, international marketing or dark' and thanatourism management.

**What about the future?**

Completing this course will enable you to move into a wide variety of areas within the international tourism industry, while our graduates have also gone on to work in corporate travel and for events companies as well as travel journalism and media.

Career pathways open to you include:

- Tour operations

- Destination management organisations

- Tourism marketing

- Aviation sector airlines

- Events management

You will also be able to move to studying at postgraduate level, including courses offered at UCB such as MSc/PGDip International Tourism Management.


- Managing Tourism Activity
- Strategic Tourism Management
- Tourism Crisis Management

**Choose one option from:**

- Research Project
- Enterprise and Innovation Showcase

**Plus one option from:**

- Financial Strategy
- Modern Languages and Cultural Studies
- Anthropology of Tourism
- Destination Management
- International Marketing
- Organisational Learning in Tourism
- Dark and Thanatourism Management
- Adventure Tourism Issues and Futures
- Festivals and Events Tourism

Assessment methods

- **Teaching - Full-time route**

Teaching is carried out by appropriately qualified and experienced lecturers. A typical teaching week will have 13 teaching contact hours and additional optional hours if students take up career-enhancing opportunities offered by UCB. An indicative timetable would include:

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the module (this will also include computer-based activities)
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
- Industry speaker sessions approximately 6 hours of specialist input over a semester)
- Optional languages - 3 hours per week (if selected)
- Field trips and visits - students are required to participate on day visits and a compulsory overseas residential visit (essential elements of the visit are included within the fees) – up to 8 days

**Individual Study**

In addition, you are expected to commit approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

- **Teaching - Part-time route**

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

- Smaller group teaching - students are timetabled for a 5 hour session per week
- Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials

**Individual study**

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.


The following assessment criteria applies to both the full and part-time routes and is designed to provide you with an opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on embedding employability and professional skills and knowledge into the course through individual and team-based live projects, industry-simulated activities, online activities and student visits.

An estimated breakdown of the assessment for this course is as follows:

Coursework - 92%
Practical assessment - 8%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

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The Uni

Course location:

University College Birmingham


Business School - BA/BSc

TEF rating:
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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

Tourism management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Sales, marketing and related associate professionals
Secretarial and related occupations
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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