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University College Birmingham

International Tourism Management

UCAS Code: N800

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements

A level


UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma


You will need a minimum of 104 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.



A relevant HNC or a foundation degree with 120 credits.



A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)


This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 104 UCAS Tariff points

UCAS Tariff


Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course

Course option


Full-time | 2020


Tourism management

**Course snapshot**

Our International Tourism Management BSc (Hons), accredited by the University of Birmingham, focuses on the wider management issues impacting on tourism, one of the largest and fastest growing industries in the world. Overseas trips are a key part of the course, with past students honing their skills everywhere from Budapest and Barcelona to Boston and Berlin.

**Who’s the course for?**

You will be fascinated by the development of global tourism, and be keen to understand and devise creative, sustainable solutions to the challenges caused by the rapid growth of the sector.

**Why should I study the course?**

As part of UCB's ongoing investment, you'll be able to use our exciting new simulation facilities, including a state-of-the-art mock plane cabin. Due to open in autumn 2019, the facilities will also include check-in areas and Galileo GDS system for training students.

You will be working alongside skilled professionals in both destination management organisations and tourism businesses which promote responsible tourism practices.

**Great. Tell me some more**

You will examine the intercultural and social dimensions of international tourism such as changing global tourism patterns, key drivers of activity, and the changing nature of tourists.

You will gain valuable work experience on an optional 12-month work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience, demonstrate your abilities to potential employers and build industry contacts. Over the years, we have developed close working relationships throughout the tourism sector in the UK and internationally. Our [email protected] team will assist you in finding a paid placement that gives you the relevant experience to support your future career plans.

UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. The University is proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence and has staged the ITT Future You On The Road.

Eligible students can also get £300 a year for study materials via our Kick-Start scheme.

On successful completion of the foundation degree, you will be eligible to transfer to the BA (Hons) degree.

**What skills will I gain?**

You will learn higher management concepts and techniques and apply them to destinations and tourism organisations within the context of uncertainty and dynamism. You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you.

Why not give yourself the employment edge and learn a language for free? We can help you with that, too.

**What about the future?**

The course will give you the confidence and know-how to move into a wide range of areas in the international tourism sector. Graduates have also gone on to work in corporate travel and as tourism marketing executives and tourism sustainability managers.

Career paths include:

- Destination management organisations (DMOs)

- Sustainable tourism

- Responsible travel (in commercial organisations)

- Cultural tourism

- Sustainable, cultural and eco-tourism organisations

There is also the option of progressing into postgraduate study to further deepen your knowledge and industry skills.


**Year 1**

- Developing People in Tourism
- Tourism and Media
- Tourism and Society
- Travel Geography
- Tourism Professional Practice
- Cross-cultural Tourism

**Year 2**

- Destination Planning and Development
- Leading People in Tourism
- Sustainable Tourism Management
- The Tourist Experience
- Tourism Investigations

**Plus one option from:**

- Adventure Tourism
- Airport Planning
- Creative Communications
- Dark Tourism
- Enterprise Start-up Studies
- Events Planning
- Modern Languages (Upper Intermediate)
- Social Media in Aviation and Tourism
- Tourism Marketing Management
- Tourism Operations Management
- Voluntary Initiative
- Responsible Nature-based Tourism
- Cruise Operations

**Work Placement (optional 48-week placement)**

**Year 3**

- International Tourism Policy
- Managing Tourism Activity
- Tourism Crisis Management

**Choose one option from:**

- Research Project
- Enterprise and Innovation Showcase

**Plus one option from:**

- Anthropology of Tourism
- Dark and Thanatourism Management
- Destination Management
- Festivals and Events Tourism
- Financial Strategy
- International Marketing
- Modern Languages and Cultural Studies
- Organisational Learning in Tourism
- Adventure Tourism Issues and Futures

Assessment methods


Teaching is carried out by appropriately qualified and experienced lecturers. A typical teaching week will have up to 16 teaching contact hours and additional optional hours if students take up career-enhancing opportunities offered by UCB. An indicative weekly timetable would show:

- Large group teaching - 5 hours of lectures
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
- Industry speakers - approximately 6 hours of specialist input over a semester
- Optional languages - 3 hours per week (if selected)
- Field trips and visits - Students are also required to participate on day visits and a compulsory overseas residential visit (essential elements of the visit are included within the fees) - up to 8 days.

**Individual study**

You will need to apportion approximately 20 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. Our Virtual Learning Environment, Canvas, provides 24 hour access to learning and support material.


Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and so a variety of assessment methods are used. There is a strong focus on embedding employability and professional skills and knowledge into the course through individual and team-based live projects, industry-stimulated activities, online activities and student visits.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 78%
- Practical assessment - 22%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

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The Uni

Course location:

University College Birmingham


Business School - BA/BSc

TEF rating:
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What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

Tourism management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

Staff make the subject interesting
Staff are good at explaining things
Ideas and concepts are explored in-depth
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

Library resources
IT resources
Course specific equipment and facilities
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

UK students
International students
Male students
Female students
2:1 or above
Drop out rate

Most popular A-Levels studied (and grade achieved)


After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Average annual salary
Employed or in further education
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Sales, marketing and related associate professionals
Secretarial and related occupations
Other elementary services occupations

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.







Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here