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Marketing Management

University College Birmingham

UCAS Code: N500 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.

Access to HE Diploma

D:15

You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.

HNC (BTEC)

P

A relevant HNC or a foundation degree with 120 credits.

HND (BTEC)

P

A relevant HND or a foundation degree with 240 credits.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

You will need a minimum of 96 UCAS Tariff points

UCAS Tariff

96

Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected]

About this course


Course option

3.0years

Full-time | 2021

Subject

Marketing

**OVERVIEW**
**Marketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management degree course will equip you with the tools to thrive in this dynamic field.**

You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our Marketing Management course is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course.

Thanks to our extensive industry contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip and the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement, while our Digital Creative Studio allows you to build a variety of specialist skills including video production, livestreaming and podcasting.

**WHY CHOOSE THIS COURSE?**
- **Practical application** – Get hands-on working on live projects and case studies, as well as having the option of a paid 48-week work placement

- **Specialise your studies** – Choose from our range of optional modules, including Creative Communications, Website Design and Social Entrepreneurship

- **Enrichment** – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio

- **Exchange opportunities** – Take the opportunity to participate in a student exchange programme across Europe, South East Asia, Australia and the USA

**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

**ACCREDITATIONS AND PARTNERSHIPS**
This course is accredited by the Chartered Institute of Marketing.

**PLACEMENTS**
Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).

**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Marketing executive

- Digital marketer

- Public relations officer

- Media planner

- Social media manager

- Advertising account executive

You could also progress onto one of our postgraduate courses at University College Birmingham.

- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**

Modules

**Year 1**

- The External Business Environment
- Introduction to Operations Management
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Communication
- Principles of Finance

**Year 2**

- Consumer Insights
- Business Communications
- Employability in Practice
- Marketing Intelligence
- Advertising Psychology

**Plus one option from:**

- Voluntary Initiative
- Website Design
- Creative Communications
- Enterprise Start-up Studies
- Operational Sales Management
- Business Innovation and the Environment

**Professional Placement (optional 48-week placement)**

**Year 3**

- Digital and Social Media Marketing
- International Marketing
- Leadership and Change Management

**Choose one option from:**

- Research Project
- Marketing Showcase

**Plus one option from:**

- Brand Management
- Advertising and Media Management
- Enterprise Risk Management
- Social Entrepreneurship
- Contemporary Entrepreneurial Studies
- Contemporary Business Environment

Assessment methods

**Teaching**

Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 14 contact hours of teaching made up as follows:

- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 7 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

**Individual study**

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. Our Virtual Learning Environment, Canvas, provides 24 hour access to learning and support material.

**Assessment**

Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

- Coursework - 61%
- Practical assessment - 22%
- Written examinations - 17%

Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£12,500
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

71%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
87%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
84%
IT resources
89%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

52%
UK students
48%
International students
47%
Male students
53%
Female students
77%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here