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Marketing Management Top-up

University College Birmingham

UCAS Code: Not applicable | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


HND (BTEC)

P

A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.

About this course


Course option

3.0years

Variable | 2022

Subject

Marketing

**OVERVIEW**
**Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.**

This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5). It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.

To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting and more practical skills in our Digital Creative Studio. By completing the course, you will be able to gain an industry-recognised qualification from the Chartered Institute of Marketing.

**WHY CHOOSE THIS COURSE?**
- **Practical application** – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations

- **Enrichment** – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio

- **Specialise your studies** – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management

**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.

If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.

**ACCREDITATIONS AND PARTNERSHIPS**
This course is accredited by the Chartered Institute of Marketing.

**PLACEMENTS**
We encourage students on our top-up course to gain work experience throughout your studies.

Employers we have worked with include Planeta Huerto SL (Spain), The Royal Society of Medicine (London), CA Technologies (Berkshire) and Beyond Beauty (Birmingham).

**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Marketing executive

- Digital marketer

- Public relations officer

- Media planner

- Social media manager

- Advertising account executive

You could also progress onto one of our postgraduate courses at University College Birmingham.

- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**

Modules

- Digital and Social Media Marketing
- International Marketing
- Leadership and Change Management

Plus one option from:

- Brand Management
- Advertising and Media Management
- Enterprise Risk Management
- Social Entrepreneurship

Plus one option from:

- Research Project
- Marketing Showcase

Assessment methods

**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**

**ASSESSMENT**

Estimated breakdown of assessment for this degree course:

- **Coursework** – 61%
- **Practical assessment** – 22%
- **Written examinations** – 17%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

The Uni


Course location:

University College Birmingham

Department:

Business School - BA/BSc

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

71%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
87%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
84%
IT resources
89%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

52%
UK students
48%
International students
47%
Male students
53%
Female students
77%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
7%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£19k

£19k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Nearby University
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Lower entry requirements
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Same University
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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here