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UCFB

Football Business & Media

UCAS Code: FM10

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

Access to HE Diploma

M:30

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

UCAS Tariff

96

You may also need to…

Attend an interview

About this course


Course option

3.0years

Full-time | 2020

Subject

Media and communication studies

Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football.

In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media.

UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.

The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

Modules

Year 1 Modules: Understanding Football Business; Principles of Sports Media; Understanding Football Fans & Customers; Social & Digital Sports Media

Year 2 Modules: Broadcast Journalism; International Football Business Analysis; Research Methods; Television Production

Year 3 Modules: Contemporary Issues in Sports Media; Professional Practice Portfolio; Public Relations Strategy; Research Project

Assessment methods

This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.

The Uni


Course locations:

UCFB Etihad Campus

UCFB Wembley

Department:

Low Tariff

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

48%
low
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

52%
Staff make the subject interesting
63%
Staff are good at explaining things
56%
Ideas and concepts are explored in-depth
54%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

53%
Library resources
55%
IT resources
46%
Course specific equipment and facilities
27%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


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