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Sports Business & Sports Broadcasting

Entry requirements


UCAS Tariff

96

About this course


Course option

3years

Full-time | 2024

When the English Premier League increased the number of matches available for live broadcast from 154 to 168 per season for the 2016-19 period, they auctioned 126 to BSkyB and 42 to BT. The price was approximately £10.2million per match, totalling in excess of £5billion overall. Sports broadcasters ESPN and Sky Sports were second and fourth respectively in Forbes Magazine’s top 40 sports company brands of 2013. The top 10 sports events had a brand value of almost £1billion.

Together sports business and sports broadcasting are one of the biggest businesses in the world, and it is impossible to imagine one without the other. You will gain an understanding of the diverse levels of both sports business and broadcasting, including commercial, event day and sponsorship revenues of rights management and audience profile. Techniques will also be studied for studio and outside recording technologies or match commentary, match reports, television presenting and interviews.

You will have the opportunity to work with broadcasting specialists in and around Wembley Stadium to understand practices both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.

Modules

Year 1 Modules: Industry Competencies (Mental Wealth); Understanding Sports Business; Principles of Sports Broadcasting; Sport, Media and Society; The Business of Digital Media; Broadcast Journalism.

Year 2 Modules: Industry Readiness (Mental Wealth); Visual Storytelling; Media Law; Research Methods; Audio Storytelling; The Business of Sports Broadcasting.

Year 3 Modules: Professional Project; Documentary Storytelling; Sports Commentary; Industry Engagement (Mental Wealth); Digital Futures.

Assessment methods

A range of assessment types are used across this course, as appropriate to each module. Assessment is predominantly continuous, employing items that will include academic essays, reports, presentations, portfolios, reflective writing, as well as practical broadcast outputs.

Applied assessment tasks are used as far as possible to enable students to link theory with practice, thereby assessing knowledge and understanding alongside practical study-specific skills and key industry skills.

Students with disabilities and/or particular learning needs should discuss assessments with the Course Leader, Module Leader and Seminar Leaders to ensure they are able to fully engage with all assessment within the course.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,950
per year
International
£14,950
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.

The Uni


Course locations:

UCFB Manchester

UCFB Wembley

Department:

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