Digital Marketing & Social Media
University for the Creative Arts
UCAS Code: P304 | Bachelor of Arts (with Honours) or Bachelor of Science (with Honours) - BA/BSc (H)
Entry requirements
112 new UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject
GCSE/National 4/National 5
Minimum 4 GCSE's, grade 4/C or above, including English Language
International Baccalaureate Diploma Programme
27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at Higher level
Pearson BTEC Extended Diploma (QCF)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
We consider the strength of our applicants’ portfolios as well as their grades and we therefore may make offers which are lower than our standard entry criteria of 112 tariff points. This may be to students who have faced difficulties that have affected their performance and who were expected to achieve higher results - in these cases, a strong portfolio is especially important. We regularly admit students with a tariff much higher than our standard 112 requirement, and applicants who show potential but aren’t quite at the stage to be able to succeed on the course are offered a 4 year degree with an integrated foundation year which has a standard entry requirement of 32 tariff points.
About this course
Want to take your place in the ever-evolving landscape of digital market and/or social media? Our BA/BSc (Hons) Digital Marketing & Social Media degree course at UCA Epsom will give you the skills to get you there.
On this course you’ll discover the fundamentals of the industry, from media planning and buying, brand identity, marketing and communications, and the impact of social media on society, politics, and the economy – and how to think of social media as a prolific business tool, and not just entertainment.
You’ll also have the chance to push your skills into a specific area of interest within the creative industries – cosmetics and beauty, fashion, games, lifestyle, and music. And in your second year, you’ll be able to pick from range of exciting elective units to broaden your knowledge.
By the end of your degree, you’ll become an expert marketeer and a highly effective social media manager, able to know how to use paid, owned and earned media to meet business goals, to understand the role of the influencer and how to target your core audiences. You’ll be adaptable, quick-thinking, and able to recognise the role digital marketing and social media plays in differing global markets.
Related courses
- BA/BSc (Hons) Advertising
- BA (Hons) Graphic Design
- BA (Hons) Visual Communications
Modules
In your first year, you'll build a solid foundation from which to develop your knowledge and understanding of Digital Marketing and Social Media.
Marketing Fundamentals
You’ll be introduced to the concepts, theories and models utilised in marketing, providing the basis for further study within the course. Specifically, it introduces you to the objectives and theory of marketing as a business function. It explores the role of marketing within organisations and how marketing can be used in the achievement of an organisation's goals and objectives.
Introduction to Finance and Accounting
You’ll learn basic understanding of accounting terms and concepts, and we will provide you with knowledge and skills in understanding the recording, processing and reporting of business transactions and events. It is structured to familiarise you with the accounting process as an information system of business, and enhance you to apply the principles and processes to the preparation and presentation of accounting information.
Project and Operations Management
You will investigate the intricacies of managing operation processes and projects and its impact on shaping the competitive strategy of an organisation. Moreover, you’ll be introduced to the tasks and challenges fundamental to project management, the vital function of managing complex projects across multiple functions. You’ll learn the skills and tools of project management with a practical, hands-on approach.
Management and Organisation Behaviour
In readiness for further study, this unit introduces you to the concepts, theories and models utilised in management and organisation studies. Specifically, the unit is designed to offer you the opportunity to develop and gain management skills and knowledge about yourself, about others and about organisations.
Enterprise Project
You’ll learn the process of launching and building a new venture and research the relationships between this and entrepreneurship. You will be expected to explore a range of case studies, and identify and evaluate to what extent success of entrepreneurs could be based on their traits, styles and behaviours. With this knowledge you will apply business innovation as well as how to create value in firms, through new product or services, technologies, business concepts, transaction mechanisms, distribution channels, etc.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
At UCA we have a number of scholarships and fee discounts available to assist you with the cost of your studies.
Further details can be found via our Scholarships page: https://www.uca.ac.uk/study-at-uca/scholarships/
and our Financial Support page: https://www.uca.ac.uk/study-at-uca/fees-finance/financial-support/
The Uni
Epsom
Business School for the Creative Industries
What students say
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Media studies
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Most popular A-Levels studied (and grade achieved)
After graduation
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Media studies
What are graduates doing after six months?
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Top job areas of graduates
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£20k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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