Advertising and Marketing Communications
University of Bedfordshire
UCAS Code: N560 | Bachelor of Science (with Honours) - BSc (Hons)
About this course
Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.
Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.
Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.
Choose Advertising and Marketing Communications at Bedfordshire and:
- Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
- Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
- Develop your knowledge and experience in your final year by working with real companies on real issues
- Gain additional employability skills in communication, problem-solving and teamwork
- Challenge yourself with an optional sandwich placement year
- Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).
**Why choose this course?**
- BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.
- At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry
- You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment.
**What are the two best things about your study experience?**
I’m networking not just in my particular studies, but meet different people who know people in different fields; which is good that you’re learning from everyone, and about how we can benefit each other. The second thing would be developing my confidence and professionalism.
**Darnell McWilliams, BA (Hons) Advertising and Marketing Communications**
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What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
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Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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