Business Management with Digital Marketing
University of Bedfordshire
UCAS Code: N2B1 | Bachelor of Science (with Honours) - BSc (Hons)
University of Bedfordshire
UCAS Code: N2B1 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
96 UCAS Tariff points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
96 UCAS Tariff points
UCAS Tariff
About this course
This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association.
**Facilities and Specialist Equipment**
- New, state-of-the-art business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills.
- Our Reuters trading room, reacting to live ‘stock-market’ data.
- Semrush software so you can practise your digital marketing skills for campaign management.
- Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice.
- Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).
- Access to Sage, Refinitiv Workspace and the econometrics software STATA.
- Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.
**Your Student Experience**
- Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year.
- Learn from research-driven academics actively involved in consultancy work.
- Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate.
- Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working.
- Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.
- Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing.
- Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.
Modules
• Evolution of Business and Management Practice
• Responsible Management
• Innovation and Entrepreneurship
• International Business
• Digital Marketing
• Operations and Projects
• Strategy and Policy Design
Assessment methods
Course work; live projects; exams; group and individual project work.
The Uni
Luton Campus
Department of Strategy and Management
What students say
How do students rate their degree experience?
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After graduation
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Business and management (non-specific)
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Top job areas of graduates
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£21k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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