Marketing (with Professional Practice Year)
Entry requirements
A level
96 UCAS Tariff points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
96 UCAS Tariff points
UCAS Tariff
About this course
**Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications digital and social media as well as essential business functions like finance human resource management and operations.**
Central to life in the 21st century marketing embraces psychology management sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour marketing data analysis branding innovation competition media channels and communications. You engage with both the theory and practice of marketing making links between your studies and workplace practice. You also work on practical marketing projects from real companies learning from professional practitioners.
Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM) with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.
'I appreciate all the help you’ve given me over the years and would like you to know that you’ve made a huge impact in my life for which I will forever feel grateful! Thanks for being such great mentors!'
- Recent graduate winner of Executive Dean’s award
**Why choose this course?**
- Industry Expert Panel and constant opportunities with live projects - partner logos listed above
- Study the latest in marketing and communications developments across contemporary contexts including international business
- Learn from staff with extensive industry experience while working on real marketing projects
- Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
- Benefit from a degree that allows you to step into a marketing career using your CIM qualification
- Develop your career opportunities with a year’s fee-free placement in industry (see below) building your experience adding to your CV and helping you make contacts for the future
- If you need a step up into higher education take the degree over four years and start with a Foundation Year
- Thriving Marketing Club with external events
- Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)
Modules
- Business Practice Explored (BSS005-1) Compulsory
- Consumer Behaviour (MAR022-1) Compulsory
- Customer Relationship Management (MAR018-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Brand Management (MAR016-2) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Contemporary Issues In Marketing (MAR030-2) Compulsory
- Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
- Interactive Marketing Management (MAR032-2) Compulsory
- Marketing Communications In The Digital Age (MAR021-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
- Marketing In A Global Context (MAR014-3) Compulsory
- Preparation For Specialist Research Project (MAR029-3) Compulsory
- Specialist Research Project (MAR030-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.
Assessment methods
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles.
The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing.
For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Luton Campus
Department of Business Systems and Operations
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£22k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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