Media, Marketing and Public Relations

UCAS code: P3P2

Here's what University of Bedfordshire says about its Media, Marketing and Public Relations course.

This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications.

Facilities and Specialist Equipment

• Mac-equipped newsroom with radio news booth and transmission gallery.

• Industry-standard radio facilities.

• Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).

• Radio news booth.

• Industry-standard radio station, Radio LaB.

• In-house TV station, Beds TV.

Your Student Experience

• Develop the skills to become an effective media communicator.

• Learn how marketing and public relations shape businesses and corporate communications.

• Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.

• Gain personal confidence and the ability to express yourself using appropriate media to inform opinion.

• Acquire valuable research and project management experience while working both independently and in teams.

Areas of study include:

• Consumer Behaviour
• Experiential Marketing
• Introduction to Digital Marketing and Analytics
• Introduction to Digital Storytelling
• Media Theory and Research
• Principles of Marketing
• Understanding Media
• Account and Media Planning
• Brand Management
• Corporate Communications
• Public Relations and Media Interface
• The Creative Industries
• Radio
• The Art and Craft of Journalism
• Contemporary Practices and Debates in the Media
• Digital Communications Strategy
• PR Ethics and CSR
• Routes to Market
• Topical Marketing Communications Practice
• Short Dissertation Special Project / Short Practical Special Project

Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.