Marketing Management
University of Brighton
UCAS Code: N501 | Bachelor of Science (with Honours) - BSc (Hons)
University of Brighton
UCAS Code: N501 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
Pass Access to HE Diploma with 45 credits at level 3 including Business or Management.
International Baccalaureate Diploma Programme
Must include three subjects at Higher Level.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Marketing professionals play a critical role in the success and survival of organisations and brands.**
From the get-go you’ll put your skills and knowledge into practice by working on client-based projects, developing innovative solutions to marketing problems.
We focus on building your understanding of branding, consumer psychology, market research and digital marketing – but with ethical and environmental best practice in mind.
This course is accredited by the Chartered Institute of Marketing (CIM). The CIM offers opportunities to continue your professional development after graduating, and as this is a Gateway Course you may be exempt from some modules of these CIM qualifications.
The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB) – an accreditation achieved by fewer than 6% of business schools globally.
This course is available as a 3-year or 4-year (with placement) option.
**Top reasons to choose this course**
- Accredited by the Chartered Institute of Marketing (CIM).
- Focus on developing your employability skills.
- Gain practical experience via client-based projects and case studies.
- Strong industry links and insight via guest lectures, panel talks and experienced academics.
- Get involved in our student-led marketing and PR agency, Bright Young Things.
- Graduate with a year of work experience when you choose a placement year.
**Don’t meet these entry requirements?**
For students who do not hold the academic qualifications or experience required for entry to this course the Business Management BSc(Hons) with Integrated Foundation Year is available to prepare you to progress onto year 1 of this degree.
Modules
**Year 1**
Business Economics
Creative Problem Solving and Tech Confidence
Marketing Principles
Management Accounting for Marketers
Understanding Markets and Consumers
The Professional Marketing Practitioner
**Year 2**
Services Marketing
Marketing Research and Insight
Marketing Analytics
Law for Marketing
Digital Customer Experience
Marketing Ethics and Responsibility
**Final year**
Marketing Planning and Strategy
Marketing Management and Leadership
Options*
Digital Optimisation
Innovation in Marketing
Small Business and Entrepreneurship
Sustainable Supply Chain Management (SSCM)
Customer Relationship Management and Services Marketing
Consumer Psychology
Marketing Across Cultures
Responsible Enterprise
International Law and Socio-economic Development
Big Data and Business Intelligence
Destination Marketing
Retail Marketing and Distribution
Futurism for Marketers
Public Relations: Principles and Practice
Researching Contemporary Issues in Marketing
*Option modules are indicative and may change, depending on timetabling and staff availability.
Tuition fees
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What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£28k
£35k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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