Digital Marketing
University of Chester
UCAS Code: N520 | Bachelor of Arts (with Honours) - BA (Hons)
University of Chester
UCAS Code: N520 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma, to include 45 credits at level 3, 30 of which must be at Merit
International Baccalaureate Diploma Programme
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Higher
T Level
UCAS Tariff
About this course
Succeed in an increasingly digital world, explore the latest digital technologies, innovate, and devise solutions for real digital marketing challenges. From the first day on our course, you will begin to learn the skills that will develop you into a digital marketing expert. In your first year, you will learn marketing fundamentals alongside practical application, begin to build your professional portfolio with real live digital projects, and build and launch your own website.
In the second year, you will use more specialised digital marketing techniques, open and explore the digital marketer’s toolkit (including social media, mobile, virtual and augmented reality) and discover the wealth of possibilities available for creating outstanding, successful campaigns.
In your final year you will look at the future of marketing, including mixed reality, ‘big data’, and smart technologies. You will continue to work on practical digital marketing projects to add to your professional portfolio and may showcase projects centred around the apps, mobile websites and augmented reality tools that you have created.
As one of our digital marketing graduates you will gain not just valuable experiences, you will develop an outstanding professional portfolio that you can showcase to your future employers.
Modules
The BA Marketing course contains core modules at each level of study as well as some specialist options within years 2 and 3.
In Year 1, students are introduced to principles of both marketing and digital marketing.
Year 2 builds upon this foundation with more complex learning that covers themes such as consumer behaviour, international marketing and exploring the customer journey from a practical and digital perspective. In Year 2 there will an experiential learning module.
In Year 3 students will tackle larger-scale projects to develop key marketing/digital marketing specialisms. Themes such as branding, digital communications and strategic marketing will be the focus of your final year.
The course contains several optional modules which may run depending on the availability of staff expertise and the viability of cohorts. Where available, these options provide students with the opportunity to undertake study in particular areas of marketing/digital marketing interest.
The information listed in this section is an overview of the academic content of the course that will take the form of either core or option modules and should be used as a guide. We review the content of our courses regularly, making changes where necessary to improve your experience and graduate prospects. If during a review process, course content is significantly changed, we will contact you to notify you of these changes if you receive an offer from us.
Assessment methods
This course is delivered in three terms of ten weeks each. In each term students study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately 6 and 10 hours per week depending upon level of study and the complexity of the material being taught.
This course is delivered through a mix of in person lectures and workshops.
Students should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.
Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits where appropriate.
There will be a broad range of assessment methods used throughout the Digital Marketing course so that students are exposed to the different types of task they might encounter in the workplace.
These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessment, reflective reviews, evaluation reports. In some modules students will encounter class tests and practical assessments. We continuously review the assessment methods used in order that they adequately prepare students for graduate level employment.
Tuition fees
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What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
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Marketing
Teaching and learning
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Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£22k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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