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Bachelor of Science (with Honours) - BSc (Hons)
Artificial Intelligence in Digital Marketing
University of Derby
Entry requirements
Here's what you will need to get a place on the Artificial Intelligence in Digital Marketing course at University of Derby.
Select a qualification to see required grades
A level
B,B,B
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| Channel Islands | £9,535 per year |
| Republic of Ireland | £9,535 per year |
| EU | £16,900 per year |
| International | £16,900 per year |
Course summary
What this course is about
UCAS code: I4N7
Here's what University of Derby says about its Artificial Intelligence in Digital Marketing course.
Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.
KEY FEATURES OF THE COURSE
EMPLOYABILITY: Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate
WORKING WITH INDUSTRY: Take advantage of our connections with employers on work placements and projects
SPECIALIST FACILITIES: Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities
STUDY OPTIONS: Some modules within this course offer the chance to study abroad to gain a global marketing perspective
NO EXAMS: All assessment will be carried out through coursework, meaning there are no exams
HOW YOU’LL LEARN:
Teaching methods for this degree will be varied, interactive and engaging. You will take part in:
-
Lectures and seminars — led by our own tutors as well as occasionally by guest speakers
-
Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
-
Visits to exhibitions, trade fairs and companies
-
Placements and internships
-
Research projects
YOUR CAREER:
By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as:
-
Machine Learning Engineer
-
Data Scientist
-
Business Intelligence Engineer
-
Robotics Engineer
-
AI Research
-
Brand Manager
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Department of Computing and Mathematics
Location
Main Site | Derby
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
• Artificial intelligence
Start date
September 2025
Application deadline
January 29, 2025
University of Derby reviews
Showing 306 reviews
3rd year
Forensic science
The student union care for the university and its students ensuring we are happy, healthy and thriving during our time in university. They put on events with freebies to boost morale as well.
5 months ago
3rd year
Forensic science
The halls and university are really close to the city so getting around is easy, especially with the university buses. The city is definitely a student friendly place with plenty of clubs and late night food places, as well as a variety of shops and other entertainment for those who aren’t into club...
5 months ago
3rd year
Forensic science
The university is definitely value for money and so are the halls. There is financial support available for those who need it and the union ensures that you still have fun even if you are on a strict budget by hosting free events on campus.
5 months ago
3rd year
Forensic science
The university and halls have a great support system which ensures you get the help you need quickly and from a diverse team of professionals.
5 months ago
3rd year
Forensic science
The facilities are very clean and up to standard for our labs and lectures. Any maintenance is quickly sorted as well.
5 months ago
3rd year
Forensic science
Forensics is an amazing course to study with a blended mix of lectures and labs, you are sure to have a broad knowledge about every main path of forensics. The staff are very knowledgeable and supportive and the sessions are action-packed and full of useful information. Labs are weekly and are criti...
5 months ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Artificial Intelligence in Digital Marketing course at University of Derby features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
72%
low
Teaching on my course
72%
low
How often does your course challenge you to achieve your best work?
74%
low
How good are teaching staff at explaining things?
79%
low
How often do teaching staff make the subject engaging?
62%
low
How often is the course intellectually stimulating?
72%
low
Learning opportunities
68%
low
Learning opportunities
68%
low
To what extent have you had the chance to bring together information and ideas from different topics?
69%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
73%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
64%
low
To what extent have you had the chance to explore ideas and concepts in depth?
72%
low
To what extent does your course have the right balance of directed and independent study?
60%
low
Assessment and feedback
72%
med
Assessment and feedback
72%
med
How well have assessments allowed you to demonstrate what you have learned?
72%
low
How fair has the marking and assessment been on your course?
82%
med
How often does feedback help you to improve your work?
63%
med
How often have you received assessment feedback on time?
69%
med
How clear were the marking criteria used to assess your work?
73%
med
Academic support
69%
low
Academic support
69%
low
How easy was it to contact teaching staff when you needed to?
68%
low
How well have teaching staff supported your learning?
71%
low
Organisation and management
58%
low
Organisation and management
58%
low
How well were any changes to teaching on your course communicated?
61%
low
How well organised is your course?
55%
low
Learning resources
77%
low
Learning resources
77%
low
How well have the IT resources and facilities supported your learning?
80%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
74%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
82%
med
Student voice
64%
low
Student voice
64%
low
How clear is it that students' feedback on the course is acted on?
53%
low
To what extent do you get the right opportunities to give feedback on your course?
78%
med
To what extent are students' opinions about the course valued by staff?
60%
low
How well does the students' union (association or guild) represent students' academic interests?
61%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
85%
med
How well communicated was information about your university/college's mental wellbeing support services?
67%
low
Select an option to see a detailed breakdown
Teaching on my course
86%
high
Teaching on my course
86%
high
How often does your course challenge you to achieve your best work?
81%
med
How good are teaching staff at explaining things?
100%
high
How often do teaching staff make the subject engaging?
84%
med
How often is the course intellectually stimulating?
81%
high
Learning opportunities
88%
high
Learning opportunities
88%
high
To what extent have you had the chance to bring together information and ideas from different topics?
89%
high
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
90%
high
How well has your course developed your knowledge and skills that you think you will need for your future?
90%
high
To what extent have you had the chance to explore ideas and concepts in depth?
90%
high
To what extent does your course have the right balance of directed and independent study?
81%
med
Assessment and feedback
81%
med
Assessment and feedback
81%
med
How well have assessments allowed you to demonstrate what you have learned?
84%
med
How fair has the marking and assessment been on your course?
81%
med
How often does feedback help you to improve your work?
70%
med
How often have you received assessment feedback on time?
94%
high
How clear were the marking criteria used to assess your work?
78%
med
Academic support
94%
high
Academic support
94%
high
How easy was it to contact teaching staff when you needed to?
94%
high
How well have teaching staff supported your learning?
94%
high
Organisation and management
100%
high
Organisation and management
100%
high
How well were any changes to teaching on your course communicated?
100%
high
How well organised is your course?
100%
high
Learning resources
93%
high
Learning resources
93%
high
How well have the IT resources and facilities supported your learning?
94%
high
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
90%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
92%
high
Student voice
75%
med
Student voice
75%
med
How clear is it that students' feedback on the course is acted on?
63%
med
To what extent do you get the right opportunities to give feedback on your course?
79%
med
To what extent are students' opinions about the course valued by staff?
83%
med
How well does the students' union (association or guild) represent students' academic interests?
60%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
94%
high
How well communicated was information about your university/college's mental wellbeing support services?
69%
low
Student information
The Artificial Intelligence in Digital Marketing course at University of Derby features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Computer Science | C | |||||
| Mathematics | C | |||||
| Physics | D | |||||
| Business Studies | B | |||||
| Psychology | C | |||||
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | C | |||||
| Psychology | C | |||||
| Sociology | C | |||||
| Media Studies | C | |||||
| English Literature | C | |||||
Graduate prospects
What graduates do next
The Artificial Intelligence in Digital Marketing course includes content from more than one subject area. Choose an option below for information about University of Derby graduates across each of those subject areas.
Graduate statistics
77%
In a job where degree was essential or beneficial
92%
In work, study or other activity
80%
Say it fits with future plans
60%
Are utilising studies
Top job areas
37%
Information Technology Professionals
21%
Science, engineering and technology associate professionals
10%
Web and Multimedia Design Professionals
7%
Skilled trades occupations
Graduate statistics
75%
In a job where degree was essential or beneficial
80%
In work, study or other activity
80%
Say it fits with future plans
65%
Are utilising studies
Top job areas
55%
Business and public service associate professionals
15%
Media Professionals
10%
Administrative occupations
5%
Business, Research and Administrative Professionals
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
The Artificial Intelligence in Digital Marketing course includes content from more than one subject area. Choose an option below for University of Derby graduate earnings across each of those subject areas.
Earnings
£21.9k
First year after graduation
£28.1k
Third year after graduation
£31k
Fifth year after graduation
Earnings
£20.8k
First year after graduation
£23.7k
Third year after graduation
£27k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Artificial Intelligence in Digital Marketing.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Derby on The Student Room.
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