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University of East London

Marketing (with Foundation Year)

UCAS Code: N505

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

C,C

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

MM

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MPP

UCAS Tariff

64

About this course


Course option

4.0years

Full-time | 2020

Subject

Marketing

This extended course is perfect if you want a degree in Business Management but you don’t have the standard entry requirements. We prepare you for your degree during the Foundation year, bringing you up to speed with academic skills and a firm grounding in the subject. You can then go on to study the full undergraduate degree.

The BSc Marketing is accredited by the Chartered Management Institute (CIM) and provides you with the professional skills employers really need.

Marketing is at the core of any organisation. Great marketers help to define the way a company thinks, operates and communicates in order to shape the public’s perception of a brand. This course teaches you the fundamentals of brand management and marketing in the wider context of business management, ensuring you understand the full breadth of the marketing function within a business.

Optional modules in topics including social media, retail marketing and entrepreneurship allow you to specialise and develop valuable skills in emerging marketing fields. We incorporate as much hands-on experience and professional training as possible and we work very closely with the CIM to give you access to fantastic guest speakers, business partners and professional resources.

The course is very popular with students, receiving 92% satisfaction in 2017's National Student Survey. This reflects the fact that our students receive fantastic support and graduate from the course feeling fully prepared for their future careers.

Modules

Foundation year:
Academic Study Skills (core)
Developing Employability Skills (core)
Academic Literacy and Research Skills (core)
Developing Key Numeracy Skills (core)
Introduction to Business and Enterprise (option)
International Business and Global Markets (option)
Year 1:
Global Economics and Business Context
Business Intelligence and Data Analysis
Personal and Professional Development
Foundations of Marketing
People and Organisations
Year 2:
Marketing Communications
Introduction to Finance and Accounting
Consumer Behaviour
Business Research Methods
Corporate Social Responsibility and Ethics
Digital Marketing
Retail Marketing (option)
International Marketing (option)
Year 3:
Marketing Dissertation or Marketing Consultancy Project
Strategic Marketing
Entrepreneurship (option)
Social Media Marketing (option)
Brand Management (option)
Competitive Advantage (option)

Assessment methods

We’ll assess you in a way that will mirror some of the tasks you will be expected to carry out in the workplace. These include reports and presentations, producing a portfolio of work, delivering a business pitch, producing and analysing a case study, conducting a business simulation or producing a marketing plan.

Throughout the course you’ll be given feedback to help you improve and you will have to sit a small number of tests and exams, depending on which options you choose.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,100
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Stratford Campus

Department:

Royal Docks School of Business and Law

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

86%
UK students
14%
International students
31%
Male students
69%
Female students
75%
2:1 or above
19%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
D
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
90%
low
Employed or in further education
100%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
12%
Sales assistants and retail cashiers
10%
Artistic, literary and media occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here