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Bachelor of Arts (with Honours) - BA (Hons)
Marketing (Digital Innovation)
University of Gloucestershire
Entry requirements
Here's what you will need to get a place on the Marketing (Digital Innovation) course at University of Gloucestershire.
Select a qualification to see required grades
A level
B,C,C
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| EU | £17,425 per year |
| International | £17,425 per year |
Course summary
What this course is about
UCAS code: N511
Here's what University of Gloucestershire says about its Marketing (Digital Innovation) course.
Why Marketing (Digital Innovation)?
Our Marketing (Digital Innovation) degree provides you with the technical skills and consumer insight to develop digital marketing campaigns that get noticed and have an impact. You’ll learn the latest in social media marketing to digital out-of-home and everything in between. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.
You’ll learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you’ll benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.
Why University of Gloucestershire? At University of Gloucestershire, we’ve been encouraging students to meet every ambition since 1847. Join us and you’ll benefit from our three UoG promises:
1. UoG Career Promise – if you are not in a job 6 months after graduating, we’ll guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching* (*eligibility conditions apply). 2. UoG Accommodation Promise – we guarantee all first-year students accommodation on, or near, the campus you’re studying at. 3. UoG Connections Promise – whilst at UoG, you’ll find the connections to reach your goals. With over 4,000 placements and more than 60 clubs and societies to join, you’ll make connections for life.
Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire – innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres.
After the course Your story doesn’t end with us at graduation. We support our graduates to balance purpose with ambition, and 95% of University of Gloucestershire graduates are in work or further study within six months of completing their course*. *Graduate Outcomes Survey published 2024 and based on 2021/22 leavers.
Experience an open day Book yourself a place at a University of Gloucestershire open day at www.glos.ac.uk/BookAnOpenDay. Our open days have been designed to inform you, inspire you, and help you make the right decision about your next step. It’s your chance to see the university for yourself, get a real insight into what we're about and meet your potential course tutors and lecturers. Our friendly student ambassadors will also be on hand to show you round your campus.
To find out more information about this course, visit www.glos.ac.uk/OurCourses, email us on [email protected] or call 03330 14 14 14.
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
School of Business, Computing and Social Sciences
Location
Oxstalls Campus - Gloucester | Gloucester
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
Start date
September 22, 2025
Application deadline
January 29, 2025
University of Gloucestershire reviews
Showing 57 reviews
3rd year student
I really like that the student union put on so many events, though this is mainly helped with clubs and societies. I like the Christian union who put on a whole week long event list of things, and there are also events related to my field of illustration which I can go to get inspiration. It can be ...
1 year ago
3rd year student
I do feel like I have been unlucky with the people I share with because I find it harder to socialise with the party people who go out drinking and such because I am not like that. I like that everything is close together though in case I have had ended late at uni and need to head to do a food shop...
1 year ago
3rd year student
It has been easy to budget because I do that myself already without any help. It can be annoying when people take advantage of uni students and their money though by charging more, i.e the cafeteria, landlords, etc. From living in halls to living in a shared house, I do think halls is better cost wi...
1 year ago
3rd year student
There is a helpzone open during weekdays that I found helpful when I was stuck for something. There has been a library staff member who helped me and others when writing a dissertation by giving advice, how to locate the resources available, and with searching for specific things using key words. My...
1 year ago
3rd year student
The first two years I was in halls, though two different halls, and in a shared house for uni students in my final year. I found it is easier in halls despite certain difficulties because of the 24/7 security being available and it being near to campuses or on campuses. The first halls I was in was ...
1 year ago
3rd year student
As I am in my final year, I have more individual work to do, though my supervisor has been really helpful with my final major project. It helps that my supervisor is also specialised in the field of childrenu2019s books as the advice I am getting is targeted to that which will help in the long run. ...
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
Here you can see ratings from University of Gloucestershire students who took the Marketing (Digital Innovation) course - or another course in the same subject area.
Select an option to see a detailed breakdown
Teaching on my course
86%
high
Teaching on my course
86%
high
How often does your course challenge you to achieve your best work?
96%
high
How good are teaching staff at explaining things?
83%
low
How often do teaching staff make the subject engaging?
92%
high
How often is the course intellectually stimulating?
75%
med
Learning opportunities
84%
med
Learning opportunities
84%
med
To what extent have you had the chance to bring together information and ideas from different topics?
71%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
96%
high
How well has your course developed your knowledge and skills that you think you will need for your future?
79%
med
To what extent have you had the chance to explore ideas and concepts in depth?
96%
high
To what extent does your course have the right balance of directed and independent study?
79%
med
Assessment and feedback
86%
high
Assessment and feedback
86%
high
How well have assessments allowed you to demonstrate what you have learned?
88%
med
How fair has the marking and assessment been on your course?
88%
med
How often does feedback help you to improve your work?
88%
high
How often have you received assessment feedback on time?
83%
med
How clear were the marking criteria used to assess your work?
83%
med
Academic support
94%
high
Academic support
94%
high
How easy was it to contact teaching staff when you needed to?
92%
high
How well have teaching staff supported your learning?
96%
high
Organisation and management
92%
high
Organisation and management
92%
high
How well were any changes to teaching on your course communicated?
91%
high
How well organised is your course?
92%
high
Learning resources
83%
low
Learning resources
83%
low
How well have the IT resources and facilities supported your learning?
71%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
92%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
87%
med
Student voice
88%
high
Student voice
88%
high
How clear is it that students' feedback on the course is acted on?
79%
high
To what extent do you get the right opportunities to give feedback on your course?
96%
high
To what extent are students' opinions about the course valued by staff?
88%
high
How well does the students' union (association or guild) represent students' academic interests?
72%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
79%
low
How well communicated was information about your university/college's mental wellbeing support services?
54%
low
Student information
See who's studying at University of Gloucestershire. These students are taking Marketing (Digital Innovation) or another course from the same subject area.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | C | |||||
| Geography | D | |||||
| History | D | |||||
| Media Studies | C | |||||
| Psychology | C | |||||
Graduate prospects
What graduates do next
Facts and figures about University of Gloucestershire graduates who took Marketing (Digital Innovation) - or another course in the same subject area.
Graduate statistics
70%
In a job where degree was essential or beneficial
90%
In work, study or other activity
90%
Say it fits with future plans
90%
Are utilising studies
Top job areas
50%
Business and public service associate professionals
15%
Elementary occupations
5%
Administrative occupations
5%
Managers, directors and senior officials
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from University of Gloucestershire graduates who took Marketing (Digital Innovation) - or another course in the same subject area.
Earnings
£21.5k
First year after graduation
£24.5k
Third year after graduation
£29.2k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Marketing (Digital Innovation).
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Gloucestershire on The Student Room.
University of Gloucestershire open days
Are you thinking of applying to this university?
Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
