Advertising and Marketing Communications
UCAS Code: N590
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
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About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Why Advertising and Marketing Communications?
Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns.**
The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart.
How will you learn?
You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.
- The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications.
- You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands.
- While you’re here you’ll have the chance to become involved in the Chartered Institute of Marketing (CIM)’s ‘The Pitch’ competition. Huddersfield students have won in the past.
In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience.
At Huddersfield, we were the first to introduce marketing into our undergraduate degrees. Our Advertising and Marketing Communications course is innovative too. We keep things up-to-the-minute, so you could have the opportunity to get a great head start in a marketing career.
What subjects will you cover?
You’ll explore subjects such as Principles of Advertising and Marketing Communications, Brands and Branding, Customer Insight, Advertising Strategy and Planning, Marketing and Management of Innovation and Direct and Digital Marketing.
Modules
Year 1
Core modules:
Principles of Advertising and Marketing Communications
Markets and Marketing
Brands and Branding
Practical Marketing
The Marketing Environment
Year 2
Core modules:
Contemporary Issues in Advertising and Marketing Communications
Customer Insight
Market Research and Consultancy
The Customer Experience
Managing and Communicating Brands
Year 3 (optional placement year)
Final year
Core modules:
Advertising Strategy and Planning
Strategic Marketing Planning
Dissertation
Option modules:
Choose two from a list which may include:
Public Relations and Sponsorship
Digital And Social Media Marketing
Creative Brand Management
Marketing and Management of Innovation
Marketing for Small Business
Assessment methods
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Extra funding
Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
The Uni
University of Huddersfield
Department of Logistics, Operations, Hospitality and Marketing (BDLOHM)
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£22k
£23k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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