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Bachelor of Arts (with Honours) - BA (Hons)
Business and Digital Marketing Management
University of Huddersfield
Entry requirements
Here's what you will need to get a place on the Business and Digital Marketing Management course at University of Huddersfield.
We're still busy gathering entry requirements for Business and Digital Marketing Management at University of Huddersfield. Look out for more info soon.
Most popular A-levels studied
The Business and Digital Marketing Management course at University of Huddersfield features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Subject | Grade |
|---|---|
| Business Studies | C |
| Sociology | C |
| Economics | C |
| Psychology | D |
| Art and Design | B |
| Subject | Grade |
|---|---|
| Business Studies | C |
| Economics | C |
| Psychology | D |
| Chemistry | C |
| Mathematics | C |
| Subject | Grade |
|---|---|
| Biology | C |
| Psychology | B |
| Chemistry | C |
| Mathematics | C |
| Sociology | C |
Course summary
What this course is about
UCAS code: B271
Here's what University of Huddersfield says about its Business and Digital Marketing Management course.
Businesses across the globe are shifting to accommodate the ongoing developments in technology and digital marketing.
This Business and Digital Marketing Management BA(Hons) degree can help prepare you to understand, address and anticipate the digital, mobile, and social media trends and issues these businesses might face.
The modules on this course are designed to foster a critical understanding of the role and management of digital technologies in contemporary business and marketing settings. You’ll also come to understand how digital developments are changing how businesses operate.
Why Study Business and Digital Marketing Management BA(Hons) at University of Huddersfield? You can look forward to a high-quality Business and Digital Marketing Management education here, as your teachers rank in the top five in England for the proportion who hold doctorates (HESA 2025) and have expertise in a range of Business and Digital Marketing Management subject areas.
On campus, you’ll study a wide range of subjects, including: • business analytics • social media marketing • international marketing • digital communications.
Throughout the course, you’ll take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace.
Away from campus, you’ll gain relevant real-world experience. After the second year of the course, you’ll put your knowledge and skills to the test in an optional 48-week work placement in your area of interest, in the UK or abroad. This work placement could potentially enhance your employability and foster personal development.
This course will prepare you for a variety of potentially exciting careers in a range of fields in the industry. You could work as a digital marketing executive, social media marketing executive, or even a marketing analyst. You’ll be able to work for other organisations, or even pursue your passions by setting up your own business.
Professional Bodies You’ll be studying at an Association to Advance Collegiate Schools of Business (AACSB)-International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation. The course is accredited by the Institute of Data and Marketing (IDM) and has professional links with the Chartered Institute of Marketing (CIM).
Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.
Source: University of Huddersfield
Course details
There are a few options in how you might study Business and Digital Marketing Management at University of Huddersfield.
Check the
2 course options available.
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
Department of Logistics, Operations, Hospitality and Marketing (BDLOHM)
Location
Main Site | Huddersfield
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
• Business studies
• Management studies
Start date
21 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,790 per year |
| Scotland | £9,790 per year |
| Wales | £9,790 per year |
| Northern Ireland | £9,790 per year |
| Channel Islands | £9,790 per year |
| Republic of Ireland | £9,790 per year |
| EU | £17,600 per year |
| International | £17,600 per year |
The modules you will study
In the first year alone, the course modules include: • Marketing in Practice • Global Business Management • Introduction to Digital Marketing Communications • Organisational Behaviour • Marketing and Society • Principles of Marketing.
To see the full range of modules and descriptions please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.
How you will be assessed
All our courses give you an overview of: • contact time with your tutor • time spent on independent study • how you will be taught, assessed, and receive feedback
Take a look at the Teaching and Assessment information on our course page.
University of Huddersfield student reviews
Showing 82 reviews
1st year student
1 year ago
Five stars: Excellent
1st year student
1 year ago
There are many encouraging events, competitions and social activities.
1st year student
1 year ago
Four stars: Great
1st year student
1 year ago
Four stars: Great
1st year student
1 year ago
Our university has an excellent and supportive faculty
1st year student
1 year ago
My course is a blend of mechanical, Electrical and control engineering, so this engineering course unlocks the doors for many future technologies,
National Student Survey (NSS) scores at University of Huddersfield
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Business and Digital Marketing Management course at University of Huddersfield features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
77%
low
Teaching on my course
77%
low
How often does your course challenge you to achieve your best work?
79%
low
How good are teaching staff at explaining things?
88%
low
How often do teaching staff make the subject engaging?
71%
low
How often is the course intellectually stimulating?
69%
low
Learning opportunities
80%
low
Learning opportunities
80%
low
To what extent have you had the chance to bring together information and ideas from different topics?
82%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
82%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
75%
low
To what extent have you had the chance to explore ideas and concepts in depth?
78%
low
To what extent does your course have the right balance of directed and independent study?
81%
med
Assessment and feedback
77%
low
Assessment and feedback
77%
low
How well have assessments allowed you to demonstrate what you have learned?
82%
med
How fair has the marking and assessment been on your course?
77%
low
How often does feedback help you to improve your work?
63%
low
How often have you received assessment feedback on time?
82%
med
How clear were the marking criteria used to assess your work?
82%
med
Academic support
86%
med
Academic support
86%
med
How easy was it to contact teaching staff when you needed to?
81%
low
How well have teaching staff supported your learning?
89%
med
Organisation and management
72%
low
Organisation and management
72%
low
How well were any changes to teaching on your course communicated?
70%
low
How well organised is your course?
74%
low
Learning resources
88%
med
Learning resources
88%
med
How well have the IT resources and facilities supported your learning?
84%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
90%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
90%
med
Student voice
69%
low
Student voice
69%
low
How clear is it that students' feedback on the course is acted on?
66%
med
To what extent do you get the right opportunities to give feedback on your course?
74%
low
To what extent are students' opinions about the course valued by staff?
68%
low
How well does the students' union (association or guild) represent students' academic interests?
72%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
82%
low
How well communicated was information about your university/college's mental wellbeing support services?
79%
med
Select an option to see a detailed breakdown
Teaching on my course
71%
low
Teaching on my course
71%
low
How often does your course challenge you to achieve your best work?
82%
med
How good are teaching staff at explaining things?
77%
low
How often do teaching staff make the subject engaging?
64%
low
How often is the course intellectually stimulating?
61%
low
Learning opportunities
80%
med
Learning opportunities
80%
med
To what extent have you had the chance to bring together information and ideas from different topics?
85%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
82%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
74%
low
To what extent have you had the chance to explore ideas and concepts in depth?
79%
low
To what extent does your course have the right balance of directed and independent study?
81%
med
Assessment and feedback
76%
low
Assessment and feedback
76%
low
How well have assessments allowed you to demonstrate what you have learned?
82%
low
How fair has the marking and assessment been on your course?
73%
low
How often does feedback help you to improve your work?
72%
med
How often have you received assessment feedback on time?
75%
med
How clear were the marking criteria used to assess your work?
77%
low
Academic support
86%
med
Academic support
86%
med
How easy was it to contact teaching staff when you needed to?
84%
med
How well have teaching staff supported your learning?
88%
med
Organisation and management
72%
low
Organisation and management
72%
low
How well were any changes to teaching on your course communicated?
82%
med
How well organised is your course?
66%
low
Learning resources
90%
med
Learning resources
90%
med
How well have the IT resources and facilities supported your learning?
82%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
98%
high
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
68%
low
Student voice
68%
low
How clear is it that students' feedback on the course is acted on?
60%
med
To what extent do you get the right opportunities to give feedback on your course?
81%
med
To what extent are students' opinions about the course valued by staff?
65%
low
How well does the students' union (association or guild) represent students' academic interests?
80%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
80%
low
How well communicated was information about your university/college's mental wellbeing support services?
82%
med
Select an option to see a detailed breakdown
Teaching on my course
83%
med
Teaching on my course
83%
med
How often does your course challenge you to achieve your best work?
91%
high
How good are teaching staff at explaining things?
89%
med
How often do teaching staff make the subject engaging?
79%
med
How often is the course intellectually stimulating?
71%
low
Learning opportunities
87%
med
Learning opportunities
87%
med
To what extent have you had the chance to bring together information and ideas from different topics?
94%
high
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
89%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
87%
med
To what extent have you had the chance to explore ideas and concepts in depth?
85%
med
To what extent does your course have the right balance of directed and independent study?
81%
med
Assessment and feedback
85%
med
Assessment and feedback
85%
med
How well have assessments allowed you to demonstrate what you have learned?
88%
med
How fair has the marking and assessment been on your course?
80%
low
How often does feedback help you to improve your work?
83%
med
How often have you received assessment feedback on time?
92%
med
How clear were the marking criteria used to assess your work?
82%
med
Academic support
86%
med
Academic support
86%
med
How easy was it to contact teaching staff when you needed to?
80%
low
How well have teaching staff supported your learning?
91%
med
Organisation and management
89%
high
Organisation and management
89%
high
How well were any changes to teaching on your course communicated?
88%
med
How well organised is your course?
89%
high
Learning resources
89%
med
Learning resources
89%
med
How well have the IT resources and facilities supported your learning?
87%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
90%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
82%
med
Student voice
82%
med
How clear is it that students' feedback on the course is acted on?
78%
med
To what extent do you get the right opportunities to give feedback on your course?
87%
med
To what extent are students' opinions about the course valued by staff?
82%
med
How well does the students' union (association or guild) represent students' academic interests?
79%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
88%
med
How well communicated was information about your university/college's mental wellbeing support services?
84%
med
Student information
The Business and Digital Marketing Management course at University of Huddersfield features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
Graduate prospects
What graduates do next
The Business and Digital Marketing Management course includes content from more than one subject area. Choose an option below for information about University of Huddersfield graduates across each of those subject areas.
Graduate statistics
55%
In a job where degree was essential or beneficial
80%
In work, study or other activity
65%
Say it fits with future plans
55%
Are utilising studies
Top job areas
30%
Business and public service associate professionals
15%
Administrative occupations
15%
Elementary occupations
5%
Artistic, literary and media occupations
Graduate statistics
50%
In a job where degree was essential or beneficial
80%
In work, study or other activity
80%
Say it fits with future plans
80%
Are utilising studies
Top job areas
30%
Business and public service associate professionals
25%
Administrative occupations
10%
Sales occupations
5%
Architecture and construction professionals
Graduate statistics
53%
In a job where degree was essential or beneficial
82%
In work, study or other activity
65%
Say it fits with future plans
58%
Are utilising studies
Top job areas
28%
Business and public service associate professionals
22%
Administrative occupations
9%
Finance Professionals
8%
Sales occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from University of Huddersfield graduates who took Business and Digital Marketing Management - or another course in the same subject area.
Earnings
£22.6k
First year after graduation
£25.2k
Third year after graduation
£28.8k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Business and Digital Marketing Management.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Huddersfield on The Student Room.
Chat with University of Huddersfield
Successful, innovative and modern – welcome to the TEFGold rated University of Huddersfield.
Whatever you aim to do in life, it pays to get a good education. And with high standards of teaching and learning and excellent facilities, that's exactly what our students can expect from the University of Huddersfield.
Based right in the town centre and at the heart of the local community, we help thousands of people, from school leavers to those returning to education after a gap, achieve their goals each year.
We are an award-winning University. Not only are we climbing the education league tables, we are also receiving national recognition for our work across a number of different areas including being named the Times Higher Education University of the Year in 2013.
This is the perfect place to get in touch if you want to know more about the University of Huddersfield. We aim to respond to your queries as quickly as possible.
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Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
