Digital Marketing
University of Huddersfield
UCAS Code: B269 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
or above.
120-112 UCAS tariff points from International Baccalaureate qualifications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
T Level
UCAS Tariff
from a combination of Level 3 qualifications.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Why Digital Marketing?
Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designedto give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings.
How will you learn?
You’ll learn through practical application and delivered lectures, workshops, seminars and group work sessions.
* The digital marketing course is designed to develop your professional skills in terms of data analytics, alongside practical skills to manage and implement marketing campaigns through digital channels.
* At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career.
* You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns.
* In your third year you have the option of going on placement working for an organisation and gaining an opportunity to apply and develop your professional skills.
What subjects will you cover?
You’ll explore subjects such as Digital Marketing in the Contemporary World, Social Media Marketing, Digital Campaigns and Communications, Data Analytics and Creating Value.
Professional links and accreditation:
This course is accredited by the Institute of Data and Marketing (http://www.theidm.com//).
Chartered Institute of Marketing (CIM - http://www.cim.co.uk/). Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications.
This accreditation is reviewed on a regular basis.
Modules
Year 1
Core modules:
Aspire 1
Digital Marketing in the Contemporary World
Principles of Marketing
Understanding Business Analytics
Creative Marketing Communications
Understanding Global Dynamics
Year 2
Core modules:
Aspire 2
Social Media Marketing
Consumers and Consumption
Data Visualisation
Developing Creative Marketing Content
Business Research Skills
Year 3 - optional placement year
Final year
Core modules:
Aspire 3
Digital Campaigns and Communications
Creative Consultancy Project
Data Analytics and Creating Value
Option modules:
Choose either:
Management Dissertation
Or choose two from a list which may include:
Global Events and Festivals
International Marketing
Marketing for Small Business
Assessment methods
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Please see our website for more information - http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
The Uni
University of Huddersfield
Department of Logistics, Operations, Hospitality and Marketing (BDLOHM)
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Computer science
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Computer science
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
There are a lot of computing courses out there, and they vary a lot in content, modules and the way they work with employers, so individual courses can have very different outcomes. This is a course where you really need to get a good grade — employers really pay attention to the class of your degree and a low grade will serious hit your prospects. But you can get a job on pretty much any industry in the country with a computing degree - and organisation with an IT system and a web site needs graduates in this discipline - and many employers report difficulty in finding graduates. So most students do get jobs, and starting salaries are good, particularly in London. If you want to find out more about the prospects for a computer science course at a particular institution, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£23k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Computing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£26k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
- What's it like studying a degree in Computing
- What's it like studying a degree in Business and management
- What's it like studying a degree in Business studies
- What's it like studying a degree in Marketing
- What's it like studying a degree in Business and management studies
- What's it like studying a degree in Multimedia computing science
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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