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Bachelor of Arts (with Honours) - BA (Hons)

Marketing

Entry requirements

Here's what you will need to get a place on the Marketing course at University of Huddersfield.

Select a qualification to see required grades

A level

B,B,B

Most popular A-levels studied

See who's studying at University of Huddersfield. These students are taking Marketing or another course from the same subject area.

Marketing
SubjectGrade
Business StudiesC
SociologyC
EconomicsC
PsychologyD
Art and DesignB
Source: HESA

Course summary

What this course is about

UCAS code: N500

Here's what University of Huddersfield says about its Marketing course.

We were the first to introduce marketing on an undergraduate level, and we’re at the forefront of the industry today. Our Marketing BA(Hons) course reflects our efforts to keep abreast of the latest marketing issues, trends, and developments and is designed to help you step with confidence into an industry role.

This course aims to teach you key principles of marketing, branding, and consultancy, as well as develop your skills to develop creative and compelling content and communications.

The knowledge you learn from this course can be used to help businesses stand out in a competitive market.

Why Study Marketing BA(Hons) at University of Huddersfield? You can look forward to a high-quality education here, as your teachers rank in the top five in England for the proportion who hold doctorates (HESA 2025).

On campus, you’ll study a wide range of subjects including: • strategic marketing planning • creative consultancy • developing creative marketing content.

You’ll also take ASPIRE modules, allowing you to work on a real business challenge while preparing you to transition from higher education to the workplace.

You’ll gain relevant real-world experience, too, putting your knowledge and skills to the test in an optional, third-year 48-week work placement in your area of interest, in the UK or abroad. This placement could potentially enhance your employability, with the course generally preparing you for a variety of potentially exciting careers in a range of fields in the industry.

You could work as a global marketing executive, PR executive, marketing manager or content director, or you could even set up your own business.

Professional Bodies The course is accredited by the Institute of Data and Marketing (IDM) and has professional links with the Chartered Institute of Marketing (CIM). You’ll also be studying at an Association to Advance Collegiate Schools of Business (AACSB) International-accredited Business School. Globally, fewer than six per cent of institutions offering business degrees achieve this accreditation.

Why Huddersfield? Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.

Source: University of Huddersfield

Course details

There are a few options in how you might study Marketing at University of Huddersfield.

Check the

2 course options available.

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

Department of Logistics, Operations, Hospitality and Marketing (BDLOHM)

Location

Main Site | Huddersfield

Duration

3 Years

Study mode

Full-time

Subjects

• Marketing

Start date

21 September 2026

Application deadline

14 January 2026

Tuition fees

LocationFees
England£9,535 per year (provisional)
Scotland£9,535 per year (provisional)
Wales£9,535 per year (provisional)
Northern Ireland£9,535 per year (provisional)
Channel Islands£9,535 per year (provisional)
Republic of Ireland£9,535 per year (provisional)
EU£16,500 per year (provisional)
International£16,500 per year (provisional)

The modules you will study

Year 1 modules include: • Marketing in Practice • Global Business Management • Introduction to Digital Marketing Communications • Marketing and Society • Organisational Behaviour • Principles of Marketing.

To see the full range of modules and descriptions, please visit our website. A link to this course can be found at the bottom of the page in the ‘Course contact details’ section.

How you will be assessed

All our courses give you an overview of: • contact time with your tutor • time spent on independent study • how you will be taught, assessed, and receive feedback

Take a look at the Teaching and Assessment information on our course page.

University of Huddersfield student reviews

(4.5)
Based on 84 reviews from University of Huddersfield's students and alumni
5 star
59%
4 star
33%
3 star
6%
2 star
2%
1 star
0%
All reviews

Showing 82 reviews

1st year student

1 year ago

Five stars: Excellent

(5)
Student Union

1st year student

1 year ago

There are many encouraging events, competitions and social activities.

(5)
University life

1st year student

1 year ago

Four stars: Great

(4)
Finance

1st year student

1 year ago

Four stars: Great

(4)
Support

1st year student

1 year ago

Our university has an excellent and supportive faculty

(4)
Facilities

1st year student

1 year ago

My course is a blend of mechanical, Electrical and control engineering, so this engineering course unlocks the doors for many future technologies,

(5)
Course

National Student Survey (NSS) scores at University of Huddersfield

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from University of Huddersfield students who took the Marketing course - or another course in the same subject area.

Marketing

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

82%

med

How good are teaching staff at explaining things?

77%

low

How often do teaching staff make the subject engaging?

64%

low

How often is the course intellectually stimulating?

61%

low

To what extent have you had the chance to bring together information and ideas from different topics?

85%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

82%

low

How well has your course developed your knowledge and skills that you think you will need for your future?

74%

low

To what extent have you had the chance to explore ideas and concepts in depth?

79%

low

To what extent does your course have the right balance of directed and independent study?

81%

med

How well have assessments allowed you to demonstrate what you have learned?

82%

low

How fair has the marking and assessment been on your course?

73%

low

How often does feedback help you to improve your work?

72%

med

How often have you received assessment feedback on time?

75%

med

How clear were the marking criteria used to assess your work?

77%

low

How easy was it to contact teaching staff when you needed to?

84%

med

How well have teaching staff supported your learning?

88%

med

How well were any changes to teaching on your course communicated?

82%

med

How well organised is your course?

66%

low

How well have the IT resources and facilities supported your learning?

82%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

98%

high

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

89%

med

How clear is it that students' feedback on the course is acted on?

60%

med

To what extent do you get the right opportunities to give feedback on your course?

81%

med

To what extent are students' opinions about the course valued by staff?

65%

low

How well does the students' union (association or guild) represent students' academic interests?

80%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

80%

low

How well communicated was information about your university/college's mental wellbeing support services?

82%

med

Student information

See who's studying at University of Huddersfield. These students are taking Marketing or another course from the same subject area.

Marketing
Mode of study
Full-time97%Part-time3%
Gender ratio
Female63%Male37%
Where students come from
International14%UK86%
Student performance
2:1 or above61%
Number of students155
Source: HESA

Graduate prospects

What graduates do next

Facts and figures about University of Huddersfield graduates who took Marketing - or another course in the same subject area.

Business and management

Graduate statistics

53%

In a job where degree was essential or beneficial

82%

In work, study or other activity

65%

Say it fits with future plans

58%

Are utilising studies

Top job areas

28%

Business and public service associate professionals

22%

Administrative occupations

9%

Finance Professionals

8%

Sales occupations

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

Earnings from University of Huddersfield graduates who took Marketing - or another course in the same subject area.

Business and management

Earnings

£22.6k

First year after graduation

£25.2k

Third year after graduation

£28.8k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Marketing.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with University of Huddersfield

Successful, innovative and modern – welcome to the TEFGold rated University of Huddersfield.

Whatever you aim to do in life, it pays to get a good education. And with high standards of teaching and learning and excellent facilities, that's exactly what our students can expect from the University of Huddersfield.

Based right in the town centre and at the heart of the local community, we help thousands of people, from school leavers to those returning to education after a gap, achieve their goals each year.

We are an award-winning University. Not only are we climbing the education league tables, we are also receiving national recognition for our work across a number of different areas including being named the Times Higher Education University of the Year in 2013.

This is the perfect place to get in touch if you want to know more about the University of Huddersfield. We aim to respond to your queries as quickly as possible.

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