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University of Hull

UCAS Code: NNC1 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

Pass Access to HE Diploma overall with a minimum 112 UCAS tariff points

International Baccalaureate Diploma Programme

28

T Level

M

UCAS Tariff

112

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications

About this course

Course option

3years

Full-time | 2025

Subjects

Marketing

Business and management

Ready to lead a business of the future? You will be after immersing yourself in this Chartered Institute of Marketing-accredited business management with marketing degree.

Gain a rock-solid grounding in how to run a successful and sustainable business. Study core marketing practices like branding, alongside the latest trends in digital and social media marketing.

Harness opportunities to test your skills in the real world from day one. Think live projects, internships, placements, and briefs from our SME Business Clinic. Recent students have worked on projects for Team GB, Bosh, Pipers Crisps, Microsoft, IBM and Tesco.

Take advantage of student CIM membership, opening more opportunities to gain experience, forge connections and develop your CV so you stand out.

**Why study at Hull?**

• Put theory into practice: Get hands-on from day one with plenty of opportunities to work on live briefs.
• Accredited by Chartered Institute of Marketing: Take advantage of student membership to level-up your opportunities to learn and make connections.
• Become a skilled and sustainable leader: Build the foundations of a career fit for the future with our focus on sustainability in business.

**Where could this take you?**

You’ll learn a wide range of transferrable skills, leaving you ideally placed to take your pick of roles. Our graduates have gone on to work for Heinz, Red Bull, Kellogg’s, Siemens, Nestlé, Next, Rolls Royce and many other household names. They’ve taken roles in business development, brand and product management, management consultant, digital and social media, and human resources.

Fancy being your own boss? Our entrepreneurship pathway will guide you through starting your own business.

Modules

**Core modules**

World Economy
Marketing
Responsible Business in Society
Consumer Behaviour and Insights
Integrated Marketing Communications and Branding
Managing and Innovating in the 4IR
Digital and Social Media Marketing Strategy
International Business
Research and Consultancy Skills

**Optional modules**

Problem-solving for Complex Systems
Consultancy or Research Project

All modules are subject to availability and this list may change

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
International
£16,500
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni

Course location:

The University of Hull

Department:

Faculty of Business, Law and Politics

Read full university profile

What students say

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

58%
UK students
42%
International students
52%
Male students
48%
Female students
87%
2:1 or above
15%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Business and management (non-specific)

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

44%
UK students
56%
International students
57%
Male students
43%
Female students
64%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
78%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

29%
Sales, marketing and related associate professionals
13%
Customer service occupations
11%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business and management (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
med
Average annual salary
96%
med
Employed or in further education

Top job areas of graduates

26%
Sales, marketing and related associate professionals
17%
Business, finance and related associate professionals
14%
Business, research and administrative professionals

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business and management (non-specific)

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here