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Bachelor of Arts (with Honours) - BA (Hons)
Marketing and Management
University of Hull
Entry requirements
Here's what you will need to get a place on the Marketing and Management course at University of Hull.
Select a qualification to see required grades
T Level
M
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| Channel Islands | £9,535 per year |
| Republic of Ireland | £9,535 per year |
| International | £17,500 per year |
Course summary
What this course is about
UCAS code: N504
Here's what University of Hull says about its Marketing and Management course.
Want to become a creative, strategic decision-maker? Combine management theory with marketing insight to set you on the path to a career delivering imaginative solutions to business problems.
Study the latest marketing and management concepts, understand consumer behaviour and be ready to harness the power of digital marketing and social media. You’ll be learning all this and much more at our prestigious business school. The Hull University Business School is accredited by AMBA and AACSB – fewer than 2% of the world’s 12,000 business programmes hold these marks of quality.
Combined with our Chartered Institute of Marketing (CIM) course accreditation, your route to further professional qualifications is faster, through significant exemptions from essential exams.
Why study at Hull?
• Get hands-on from day one: Work on live industry projects for international brands, and take part in our annual marketing challenge or a placement year. • Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary. • 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹
Where could this take you?
You’ll have the latest marketing skills supported by broad business knowledge, so your career could take you anywhere. With real-world examples on your CV, you’ll stand out whether you’re applying for a brand management role, a graduate scheme, or a job in digital marketing.
Our graduates go into a wide range of careers with international brands and household names, including Nestlé, Next, Heinz, Red Bull and HSBC. On-campus networking events might just land you an internship or job offer.
¹ (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.
Source: University of Hull
Course details
Qualification
Bachelor of Arts (with Honours) - BA (Hons)
Department
Faculty of Business, Law and Politics
Location
The University of Hull | Hull
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
• Management studies
Start date
14 September 2026
Application deadline
14 January 2026
The modules you will study
Core modules
Business Ecosystems and Environmental Analysis Operations, Supply Chain and Business Practices Consumer Insights Integrated Marketing Communications and Branding Organisational Management Business Strategies International Marketing Research and Consultancy Skills
Optional modules
Leadership and Change Management Sustainable Business and Innovation Global Logistics and International Trade Understanding Entrepreneurship
All modules are subject to availability and this list may change
How you will be assessed
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.
Written assessment typically includes exams and multiple choice tests.
Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.
Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
University of Hull reviews
Showing 48 reviews
1st year student
Five stars: Excellent
1 year ago
1st year student
Five stars: Excellent
1 year ago
1st year student
Five stars: Excellent
1 year ago
1st year student
Five stars: Excellent
1 year ago
1st year student
All very clean
1 year ago
1st year student
Amazing staff
1 year ago
National Student Survey (NSS) scores
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Marketing and Management course at University of Hull features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
79%
low
Teaching on my course
79%
low
How often does your course challenge you to achieve your best work?
86%
med
How good are teaching staff at explaining things?
93%
med
How often do teaching staff make the subject engaging?
65%
low
How often is the course intellectually stimulating?
71%
med
Learning opportunities
83%
med
Learning opportunities
83%
med
To what extent have you had the chance to bring together information and ideas from different topics?
86%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
82%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
84%
med
To what extent have you had the chance to explore ideas and concepts in depth?
76%
low
To what extent does your course have the right balance of directed and independent study?
86%
med
Assessment and feedback
94%
high
Assessment and feedback
94%
high
How well have assessments allowed you to demonstrate what you have learned?
97%
high
How fair has the marking and assessment been on your course?
97%
high
How often does feedback help you to improve your work?
86%
high
How often have you received assessment feedback on time?
91%
high
How clear were the marking criteria used to assess your work?
100%
high
Academic support
96%
high
Academic support
96%
high
How easy was it to contact teaching staff when you needed to?
93%
high
How well have teaching staff supported your learning?
100%
high
Organisation and management
88%
high
Organisation and management
88%
high
How well were any changes to teaching on your course communicated?
82%
med
How well organised is your course?
92%
high
Learning resources
88%
med
Learning resources
88%
med
How well have the IT resources and facilities supported your learning?
89%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
83%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
88%
med
Student voice
64%
low
Student voice
64%
low
How clear is it that students' feedback on the course is acted on?
64%
med
To what extent do you get the right opportunities to give feedback on your course?
74%
low
To what extent are students' opinions about the course valued by staff?
78%
med
How well does the students' union (association or guild) represent students' academic interests?
73%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
100%
high
How well communicated was information about your university/college's mental wellbeing support services?
86%
high
Select an option to see a detailed breakdown
Teaching on my course
85%
med
Teaching on my course
85%
med
How often does your course challenge you to achieve your best work?
86%
med
How good are teaching staff at explaining things?
95%
med
How often do teaching staff make the subject engaging?
80%
med
How often is the course intellectually stimulating?
80%
med
Learning opportunities
89%
med
Learning opportunities
89%
med
To what extent have you had the chance to bring together information and ideas from different topics?
90%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
91%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
86%
med
To what extent have you had the chance to explore ideas and concepts in depth?
91%
high
To what extent does your course have the right balance of directed and independent study?
87%
med
Assessment and feedback
88%
med
Assessment and feedback
88%
med
How well have assessments allowed you to demonstrate what you have learned?
89%
med
How fair has the marking and assessment been on your course?
91%
med
How often does feedback help you to improve your work?
76%
med
How often have you received assessment feedback on time?
85%
med
How clear were the marking criteria used to assess your work?
97%
high
Academic support
91%
med
Academic support
91%
med
How easy was it to contact teaching staff when you needed to?
91%
med
How well have teaching staff supported your learning?
91%
med
Organisation and management
93%
high
Organisation and management
93%
high
How well were any changes to teaching on your course communicated?
94%
high
How well organised is your course?
92%
high
Learning resources
94%
high
Learning resources
94%
high
How well have the IT resources and facilities supported your learning?
96%
high
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
93%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
95%
high
Student voice
85%
high
Student voice
85%
high
How clear is it that students' feedback on the course is acted on?
79%
high
To what extent do you get the right opportunities to give feedback on your course?
93%
high
To what extent are students' opinions about the course valued by staff?
85%
med
How well does the students' union (association or guild) represent students' academic interests?
87%
high
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
95%
med
How well communicated was information about your university/college's mental wellbeing support services?
81%
med
Student information
The Marketing and Management course at University of Hull features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | B | |||||
| Psychology | C | |||||
| Geography | B | |||||
| Government and Politics | C | |||||
| Mathematics | E | |||||
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | C | |||||
| Mathematics | D | |||||
| Sociology | D | |||||
| Geography | B | |||||
| Law | C | |||||
Graduate prospects
What graduates do next
The Marketing and Management course includes content from more than one subject area. Choose an option below for information about University of Hull graduates across each of those subject areas.
Graduate statistics
80%
In a job where degree was essential or beneficial
75%
In work, study or other activity
70%
Say it fits with future plans
75%
Are utilising studies
Top job areas
40%
Business and public service associate professionals
20%
Business, Research and Administrative Professionals
15%
Elementary occupations
10%
Finance Professionals
Graduate statistics
65%
In a job where degree was essential or beneficial
94%
In work, study or other activity
71%
Say it fits with future plans
61%
Are utilising studies
Top job areas
33%
Business and public service associate professionals
14%
Managers, directors and senior officials
11%
Administrative occupations
9%
Sales occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from University of Hull graduates who took Marketing and Management - or another course in the same subject area.
Earnings
£24.5k
First year after graduation
£26.6k
Third year after graduation
£32.5k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Marketing and Management.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Hull on The Student Room.
University of Hull open days
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Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.
Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.
