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University of Hull

UCAS Code: N503 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

Pass Access to HE Diploma overall with a minimum 112 UCAS tariff points

International Baccalaureate Diploma Programme

28

T Level

M

UCAS Tariff

112

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications

About this course

Course option

4years

Full-time including placement abroad | 2025

Subjects

Marketing

Management studies

Want to become a creative, strategic decision-maker? Combine management theory with marketing insight to set you on the path to a career delivering imaginative solutions to business problems.

Study the latest marketing and management concepts, understand consumer behaviour and be ready to harness the power of digital marketing and social media. You’ll be learning all this and much more at our prestigious business school. The Hull University Business School is accredited by AMBA and AACSB – fewer than 2% of the world’s 12,000 business programmes hold these marks of quality.

Gain real-world experience before you graduate with a placement year. Our Centre for Professional Success experts will help you in applying for placements and internships. You’ll also get hands-on from day one, working on practical projects with real businesses.
Combined with our Chartered Institute of Marketing (CIM) course accreditation, your route to further professional qualifications is faster, through significant exemptions from essential exams.

**Why study at Hull?**
• Get hands-on from day one: On top of your built-in placement year you’ll get the chance to work on live industry projects for big-name brands, and take part in our optional international summer school.
• Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary.
• 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹

**Where could this take you?**
You’ll have the latest marketing skills supported by broad business knowledge, so your career could take you anywhere. With real-world examples on your CV, you’ll stand out whether you’re applying for a brand management role, a graduate scheme, or a job in digital marketing.

Our graduates go into a wide range of careers with international brands and household names, including Nestlé, Next, Heinz, Red Bull and HSBC. On-campus networking events might just land you an internship or job offer.

¹ (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.

Modules

**Core modules include**

Business Ecosystems and Environmental Analysis
Operations, Supply Chain and Business Practices
Consumer Insights
Integrated Marketing Communications and Branding
Organisational Management
Business Strategies
International Marketing
Research and Consultancy Skills

**Optional modules include**

Leadership and Change Management
Sustainable Business and Innovation
Global Logistics and International Trade
Understanding Entrepreneurship

All modules are subject to availability and this list may change

Assessment methods

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.

Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,535
per year
England
£9,535
per year
International
£17,500
per year
Northern Ireland
£9,535
per year
Republic of Ireland
£9,535
per year
Scotland
£9,535
per year
Wales
£9,535
per year

The Uni

Course location:

The University of Hull

Department:

Faculty of Business, Law and Politics

Read full university profile

What students say

We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
Management studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

58%
UK students
42%
International students
52%
Male students
48%
Female students
87%
2:1 or above
15%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Management studies

Teaching and learning

72%
Staff make the subject interesting
81%
Staff are good at explaining things
78%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

83%
Library resources
91%
IT resources
86%
Course specific equipment and facilities
72%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

54%
UK students
46%
International students
61%
Male students
39%
Female students
67%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
D

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
78%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

29%
Sales, marketing and related associate professionals
13%
Customer service occupations
11%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Management studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
98%
med
Employed or in further education
70%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

26%
Sales, marketing and related associate professionals
12%
Business, finance and related associate professionals
9%
Customer service occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Management studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Same University
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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here