Marketing
University of Hull
UCAS Code: N500 | Bachelor of Arts (with Honours) - BA (Hons)
University of Hull
UCAS Code: N500 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Pass Access to HE Diploma overall with a minimum 112 UCAS tariff points
International Baccalaureate Diploma Programme
T Level
UCAS Tariff
Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications
About this course
Your future as a marketing professional starts here. Blend theory with practice as you learn about the fundamentals and future of marketing – from digital marketing and social media, to market dynamics, communications and branding. And learn how to balance your own goals against society and the environment’s needs.
Put yourself in pole position for a stellar marketing career with hands-on experience from day one, working on practical projects with real businesses. Past students have worked with the likes of Team GB, Pepsi, Bosch, Tesco, Microsoft, and McCain Foods. Some have even taken part in The Pitch, a national competition run by the Chartered Institute of Marketing (CIM). Speaking of...
Our course is fully accredited by the CIM. That means three things: significant exemptions from essential exams, a quicker route to further professional qualifications, and graduating already part-qualified. And that means you could start on a higher salary.
**Why study at Hull?**
• Get hands-on from day one: Work on live industry projects for big-name brands and take part in our optional international summer school.
• Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary.
• 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹
**Where could this take you?**
Blending theory with practice will give you a rock-solid CV, with real-world examples from industry projects to impress employers. Our graduates go into a wide range of careers with international brands and household names, including IBM, Asda, Heinz, Young’s Seafood, and Rolls-Royce.
You could take on roles like brand or product manager, digital and social media executive, or content creator/influencer. Enhance your prospects with on-campus digital marketing masterclasses – great for networking which could lead to an internship or job offer.
¹ (Marketing and Business Strategy) UK domicile full-time first-degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.
Modules
**Core modules**
World Economy
Developing Self and Others
Engaging with Entrepreneurial Organisations
Disruptive Marketing Innovations
Marketing Data and Analysis
Digital and Social Media Marketing Strategy
International Marketing
Strategic Marketing Planning and Auditing
**Optional modules**
Understanding Entrepreneurship
Leadership and Change Management
Summer School
Sustainable Business and Innovation
All modules are subject to availability and this list may change
Assessment methods
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.
Written assessment typically includes exams and multiple choice tests.
Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.
Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
The University of Hull
Faculty of Business, Law and Politics
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£25k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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