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Marketing (with study abroad)

Entry requirements


Pass Access to HE Diploma overall with a minimum 112 UCAS tariff points

International Baccalaureate Diploma Programme

28

T Level

M

UCAS Tariff

112

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from A levels BTEC Subsidiary Diploma, Diploma or Extended Diploma OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma CACHE Diploma or Extended Diploma Irish Leaving Certificate Scottish Highers Welsh Baccalaureate Advanced Diploma or a combination of appropriate Level 3 qualifications

About this course


Course option

4years

Full-time with time abroad | 2024

Subject

Marketing

**Hull is a marketing professional’s dream. Here, as part of the Hull University Business School, you’ll study the latest marketing concepts, work on live business project for international brands and be fully supported by passionate and expert staff, who offer practical, hands on experience.**

Marketing is one of the fastest growing industries and this course prepares you for a range of careers.

You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media.

You’ll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. This year, as part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.

You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.

Extend your studies by spending a year abroad at one of our partner institutions.

**Official Team GB partners**

Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it.

What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership.

We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else.

Find out more at hull.ac.uk/teamgb

Modules

Year 1

Compulsory modules

Marketing
Personal and Professional Skills for Contemporary Organisations
Business Environments
Operations, Supply Chain and Business Practices
Accounting and Finance
World Economy

Year 2

Compulsory modules

Consumer and Business Buyer Behaviour
Integrated Marketing Communications and Branding
Marketing Intelligence

Optional modules

Contemporary Marketing Management
Summer School
Engaging with Entrepreneurial Organisations
Supply Chain Information Management and Big Data
Passport Languages
Cross Cultural Management
European Business
Procurement and Supply Management
Sustainable Business and Innovation
Information Management and Principles of Data Science
Internet, e-Commerce and Emerging Technologies
Understanding Entrepreneurship
Management Systems and Standards for Sustainability

Year 3 (Year Abroad)

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Year 4

Compulsory modules

Services Marketing
Digital Marketing and Social Media
Strategic Marketing Planning and Auditing
International Marketing
Dissertation or Research Project

Optional modules

Social and Not-for-profit Marketing
Employee Relations and Engagement.
Organisation in the Digital Economy
Managing Your Money – Personal Financial Planning
Business Project Management
Summer School

All modules are subject to availability and this list may change at any time.

Assessment methods

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.

Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
International
£15,400
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

The University of Hull

Department:

Faculty of Business, Law and Politics

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

58%
UK students
42%
International students
52%
Male students
48%
Female students
87%
2:1 or above
15%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
95%
med
Employed or in further education
78%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

29%
Sales, marketing and related associate professionals
13%
Customer service occupations
11%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Durham University | Durham
Marketing and Management with Study Abroad
BA (Hons) 4 Years Full-time with time abroad 2024
UCAS Points: 144-168
Lower entry requirements
Leeds Trinity University | Leeds
Digital Marketing with Foundation Year in Business
BA (Hons) 4 Years Full-time with time abroad 2024
UCAS Points: 48
Nearby University
University of Lincoln | Lincoln
Marketing and Advertising
BA (Hons) 3 Years Full-time with time abroad 2024
UCAS Points: 112

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here