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Business and Marketing

Entry requirements


A level

A,B,B-B,B,C

Access to HE Diploma

D:30,M:15

GCSE/National 4/National 5

Applicants should have grade C or 4 in Mathematics GCSE or a suitable equivalent level qualification.

128 Tariff points from your IB Diploma, Typically H5, H6, H6 or equivalent

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM-DMM

Scottish Higher qualifications are considered on an individual basis.

UCAS Tariff

112-128

About this course


Course option

3years

Full-time | 2024

Subjects

Marketing

Business and management

If you’re creative and have great communication skills with an interest in business, then this course is for you.

A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.

This course will help you to develop an understanding of cutting-edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.

You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.

**Reasons to study Business and Marketing**

• Our expert teaching staff appear in the top 2% of researchers worldwide.
• We feature in the top 1% of business schools globally with triple accreditation status from AMBA, AACSB and EQUIS.
• Gain employability support during your studies and for three years after you graduate.
• Add a Year Abroad or Year in Industry for real-world experience or take a 'Selfie Year' and launch your own business through ASPIRE.
• Study in our outstanding facilities, providing you with an excellent student experience.

Modules

Stage 1

Your first year is designed to provide you with a strong foundation in business practices, covering many topics including accounting and management. With an ever-changing international environment, you’ll gain an understanding of the challenges faced by global businesses and explore strategies to meet them. You’ll also start focusing on digital marketing and gaining skills in analysing business data.

Stage 2

During the second year of your degree, you’ll delve further into marketing and the different ways it can make a business stand out. You’ll learn to manage a brand, develop a strategy, and conduct market research to inform good decision making. Through study of business ethics and sustainability, digital marketing strategy, branding, and consumer behaviour, you’ll become confident and effective in applying your knowledge to contemporary business situations.

Stage 3

In your final year, you’ll learn about essential topics including the role of marketing in society, using social media analytics, and marketing across international boundaries. There’s an exciting range of optional business modules for you to choose from, so you’ll be able to tailor your course to your aspirations. You’ll also grow your employability skills with our specially designed modules and extensive support.

The Uni


Course location:

University of Kent

Department:

Kent Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

65%
Marketing
72%
Business and management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

56%
Staff make the subject interesting
77%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
67%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

81%
Library resources
92%
IT resources
84%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

81%
UK students
19%
International students
49%
Male students
51%
Female students
89%
2:1 or above
10%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

Business and management (non-specific)

Teaching and learning

69%
Staff make the subject interesting
69%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
78%
IT resources
94%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

89%
UK students
11%
International students
48%
Male students
52%
Female students
97%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
98%
med
Employed or in further education
72%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

37%
Sales, marketing and related associate professionals
20%
Business, finance and related associate professionals
12%
Public services and other associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business and management (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,500
high
Average annual salary
95%
med
Employed or in further education

Top job areas of graduates

26%
Business, finance and related associate professionals
20%
Business, research and administrative professionals
17%
Sales, marketing and related associate professionals

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£30k

£30k

£38k

£38k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business and management (non-specific)

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£30k

£30k

£38k

£38k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here