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Bachelor of Science (with Honours) - BSc (Hons)
Digital Marketing
University of Lancashire
Entry requirements
Here's what you will need to get a place on the Digital Marketing course at University of Lancashire.
Select a qualification to see required grades
A level
104 to 112 UCAS points at A2
Most popular A-levels studied
The Digital Marketing course at University of Lancashire features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Subject | Grade |
|---|---|
| Business Studies | B |
| Psychology | C |
| Mathematics | D |
| Sociology | B |
| Economics | C |
| Subject | Grade |
|---|---|
| Business Studies | B |
| Psychology | C |
| Sociology | C |
| Economics | C |
| Biology | C |
Course summary
What this course is about
UCAS code: DM10
Here's what University of Lancashire says about its Digital Marketing course.
Course Overview
This course is taught through block learning. Find out more at https://www.lancashire.ac.uk/study/block-learning
Our BSc (Hons) Digital Marketing course has been designed with industry experts to give you skills, insight and hands-on experience in the digital marketing sector.
Our course is accredited by the Chartered Institute for Marketing, giving you access to networking opportunities, resources and student membership. Alongside this you will gain certifications from the Institute of Data and Marketing. This means you will graduate with academic and professional recognition, enhancing your career prospects at no additional cost.
This course blends strategic insight with digital marketing expertise, preparing you to succeed in a fast-paced, data-driven environment. You'll learn about topics like consumer behaviour, campaign strategy, digital platforms and performance analysis. You will apply your knowledge to contemporary marketing challenges, using business scenarios and industry tools. This will give you a foundation in both theory and real-world application.
You’ll look at emerging technologies, Search Engine Optimisation (SEO), social media, automation and Artificial Intelligence (AI). You’ll develop essential skills in communication, creativity. You'll also learn how to make data-informed decisions, equipping you to lead impactful digital campaigns.
You’ll apply your learning through live projects, real-world business challenges and hands-on experience. This will prepare you to lead with confidence.
You’ll take part in an assessment centre experience to prepare you for the job market. You can also earn micro-credentials from Microsoft, Google and LinkedIn, enhancing your CV.
Why study with us
-
Our course is accredited by the Chartered Institute for Marketing, which gives you access to student membership, marketing resources and networking opportunities.
-
You will gain certifications from the Institute of Data and Marketing, meaning you will graduate with academic and professional recognition.
-
Earn digital marketing certificates from Microsoft, Google and LinkedIn in areas of interest.
What you'll do
-
Apply skills in digital marketing, strategy and leadership through live projects, business challenges and hands-on experiences.?
-
You will learn about the latest areas of digital marketing, including data-informed decision making, SEO, social media, automation and AI.
-
You’ll have the chance to work for businesses in the UK and across the world on placements and internships.
Future Careers
This degree opens doors to a wide range of digital marketing roles. You’ll graduate with creative and analytical skills, giving you a professional presence that helps you stand out.
Career paths include:
-
Digital marketing strategist
-
SEO analyst
-
PPC specialist
-
Social media manager
-
Marketing analyst
-
Content creator
-
E-commerce marketer
-
Influencer or partnership manager
-
Automation lead
-
CRM and performance marketing specialist
-
Digital advertising executive
-
Freelance consultant
-
Entrepreneur or brand founder
You will also benefit from career coaching, employer networking and an optional placement year. You'll benefit from feedback throughout the course to help you develop and improve.
Source: University of Lancashire
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
School of Business
Location
Preston Campus | Preston
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
• Business and management
Start date
21 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,790 per year |
| Scotland | £9,790 per year |
| Wales | £9,790 per year |
| Northern Ireland | £9,790 per year |
| Channel Islands | £9,790 per year |
The modules you will study
Please visit The University of Lancashire’s website for the latest information about our modules.
University of Lancashire student reviews
Showing 359 reviews
Foundation year student
2 years ago
Uni life is a roller coaster ride and is great
Foundation year student
2 years ago
Rates are pretty good
Foundation year student
2 years ago
Support is great
Foundation year student
2 years ago
Facilities are awesome from library to a huge student centre and a student union
Foundation year student
2 years ago
Course is really great with a lot of opportunities
Foundation year student
2 years ago
University is really nice with a lot of student support and the staff is really helpful
National Student Survey (NSS) scores at University of Lancashire
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Digital Marketing course at University of Lancashire features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
89%
med
Teaching on my course
89%
med
How often does your course challenge you to achieve your best work?
87%
med
How good are teaching staff at explaining things?
95%
med
How often do teaching staff make the subject engaging?
90%
med
How often is the course intellectually stimulating?
85%
med
Learning opportunities
90%
med
Learning opportunities
90%
med
To what extent have you had the chance to bring together information and ideas from different topics?
88%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
91%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
89%
med
To what extent have you had the chance to explore ideas and concepts in depth?
90%
high
To what extent does your course have the right balance of directed and independent study?
90%
high
Assessment and feedback
91%
high
Assessment and feedback
91%
high
How well have assessments allowed you to demonstrate what you have learned?
92%
med
How fair has the marking and assessment been on your course?
92%
high
How often does feedback help you to improve your work?
87%
med
How often have you received assessment feedback on time?
93%
high
How clear were the marking criteria used to assess your work?
91%
high
Academic support
94%
high
Academic support
94%
high
How easy was it to contact teaching staff when you needed to?
93%
med
How well have teaching staff supported your learning?
94%
high
Organisation and management
85%
med
Organisation and management
85%
med
How well were any changes to teaching on your course communicated?
85%
med
How well organised is your course?
85%
med
Learning resources
93%
high
Learning resources
93%
high
How well have the IT resources and facilities supported your learning?
91%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
96%
high
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
94%
high
Student voice
88%
high
Student voice
88%
high
How clear is it that students' feedback on the course is acted on?
83%
med
To what extent do you get the right opportunities to give feedback on your course?
90%
med
To what extent are students' opinions about the course valued by staff?
90%
high
How well does the students' union (association or guild) represent students' academic interests?
86%
high
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
94%
high
How well communicated was information about your university/college's mental wellbeing support services?
89%
med
Select an option to see a detailed breakdown
Teaching on my course
83%
med
Teaching on my course
83%
med
How often does your course challenge you to achieve your best work?
77%
low
How good are teaching staff at explaining things?
95%
med
How often do teaching staff make the subject engaging?
87%
high
How often is the course intellectually stimulating?
74%
med
Learning opportunities
76%
low
Learning opportunities
76%
low
To what extent have you had the chance to bring together information and ideas from different topics?
69%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
72%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
76%
low
To what extent have you had the chance to explore ideas and concepts in depth?
77%
low
To what extent does your course have the right balance of directed and independent study?
87%
high
Assessment and feedback
79%
med
Assessment and feedback
79%
med
How well have assessments allowed you to demonstrate what you have learned?
77%
low
How fair has the marking and assessment been on your course?
92%
high
How often does feedback help you to improve your work?
62%
low
How often have you received assessment feedback on time?
87%
med
How clear were the marking criteria used to assess your work?
77%
low
Academic support
91%
med
Academic support
91%
med
How easy was it to contact teaching staff when you needed to?
90%
med
How well have teaching staff supported your learning?
92%
med
Organisation and management
68%
low
Organisation and management
68%
low
How well were any changes to teaching on your course communicated?
72%
low
How well organised is your course?
64%
low
Learning resources
90%
med
Learning resources
90%
med
How well have the IT resources and facilities supported your learning?
89%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
92%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
69%
low
Student voice
69%
low
How clear is it that students' feedback on the course is acted on?
64%
med
To what extent do you get the right opportunities to give feedback on your course?
74%
low
To what extent are students' opinions about the course valued by staff?
74%
low
How well does the students' union (association or guild) represent students' academic interests?
76%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
84%
low
How well communicated was information about your university/college's mental wellbeing support services?
89%
high
Student information
The Digital Marketing course at University of Lancashire features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
Graduate prospects
What graduates do next
We have no information about graduates who took Digital Marketing at University of Lancashire.
Earnings after graduation
Earnings from University of Lancashire graduates who took Digital Marketing - or another course in the same subject area.
Earnings
£23k
First year after graduation
£25.2k
Third year after graduation
£28.1k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Digital Marketing.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Lancashire on The Student Room.
Chat with University of Lancashire
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Chat directly with official University of Lancashire reps
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University of Lancashire open days
If you’re looking to start university, you’ll know that the best way to find out what it’s really like is to visit in person.
The University of Lancashire is holding open days on –
Undergraduate
Burnley – Thursday 16 April, 5-7.30pm
Preston – Saturday 20 June, 9am-3pm
Preston – Sunday 16 August, 9am-3pm
Postgraduate
Preston – Wednesday 18 March, 4-7pm
Burnley – Thursday 16 April, 5-7.30pm
Preston – Wednesday 3 June, 4-7pm
Source: University of Lancashire
