The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room. For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more

Marketing

Entry requirements


A level

A,B,B

Access to HE Diploma

D:30

Business or social science course preferred but other subjects considered.

Cambridge International Pre-U Certificate - Principal

D3,M2,M2

Considered alongside other qualifications.

GCSE/National 4/National 5

GCSE English Language and Maths grade C (4) is also required.

International Baccalaureate Diploma Programme

30

Minimum grade of 4 in Maths Analysis and Approach or 5 in Maths Applications and Interpretation, and 4 in SL English required if not held at GCSE.

Qualification Accepted. Please contact the Admissions Team for further information: [email protected]

Considered alongside other qualifications.

Considered alongside other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Diploma in Business preferred.

Qualification Accepted. Please contact the Admissions Team for further information: [email protected]

Qualification Accepted. Please contact the Admissions Team for further information: [email protected]

UCAS Tariff

128

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques.

Be among the first to study at our new £16 million Brookfield campus, with state-of-the-art learning and facilities exclusive to Leicester School of Business students. Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is part of the Chartered Institute of Marketing's (CIM) Graduate Gateway programme. As part of the CIM Graduate Gateway programme, upon successful completion of this course you are exempt from studying certain modules on CIM professional qualifications such as the Certificate in Professional Digital Marketing and the Certificate in Professional Marketing. Professional qualifications with CIM require direct application and additional fees may apply.

In addition all of our management degrees are dual accredited with ILM, the UK's leading Leadership and Management Awarding Organisation. This means you can gain ILM's Level 4 Award in Leadership and Management subject to passing the relevant modules.

The first year of this degree is shared with the following BA degrees:
Business and Management BA
Human Resource Management BA

This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.
Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Modules

For more information on this course and a full list of modules, visit the course information page on our website

Assessment methods

For more information on the methods of assessment on this course, visit the course information page on our website

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Leicester

Department:

Leicester School of Business

Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

68%
UK students
32%
International students
57%
Male students
43%
Female students
73%
2:1 or above
8%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
E
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
93%
low
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
13%
Business, research and administrative professionals
11%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£28k

£28k

£34k

£34k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of East Anglia UEA
Marketing and Management
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
Anglia Ruskin University
Business with Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Nearby University
University of Derby
Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
University of Leicester
Modern Languages with Management
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here