Psychology/Marketing
UCAS Code: C8N5
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
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About this course
The focus of a degree within the joint honours programme at the University of Northampton is two named subjects. It can involve closely related subjects, or contrasting subjects. Depending on how much time you want to spend studying particular subjects, your degree may emphasise one of these subjects rather than the other (a major and minor programme) or there is the option of studying them more equally, resulting in a joint degree.
This Joint Honours course will introduce you to the combination of human behavior, development thoughts and emotions from Psychology and your competence as a prospective marketer and knowledge of marketing tools, theories and concepts. This programme is able to offer a unique access to excellent facilities and resources for research in social, cognitive, biological, developmental and personality psychology.
The course is also accredited by the British Psychological Society (BPS)* and is the first step towards becoming a Chartered Psychologist if that is something you wish to pursue.
? *Accreditation applicable to Undergraduate Single Honours Psychology degrees and Joint Honours degrees where Psychology is the major subject.
**By studying at the University of Northampton, you can be sure that:**
- If you join us, you will experience student life at the University’s new £330 million Waterside Campus. Come along to an Open Day and find out more.
- Students enrolling on this course at Northampton will be provided with their own brand new Hewlett Packard laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).
- Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.
- Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.
**The Northampton Employment Promise**
- In fact, we’re so confident in our careers and employability support that If you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.
? terms and conditions apply. See northampton.ac.uk/benefits for more information
Modules
**STAGE 1:**
You'll be required to take three compulsory 20 credit modules from each of your chosen courses to attain a total of 120 credits.
• Introduction to Psychology (20 Credits)
• Becoming a Psychologist (20 Credits)
• Psychology in Practice (20 Credits)
• Foundation of Marketing (20 Credits)
• Business Modelling for Marketers (20 Credits)
• Digital Marketing Essential (20 Credits)
**STAGE 2:**
Your final choice of modules will be partly determined by the specific award you choose. Optional modules include:
• Cognitive Psychology (10 Credits)
• Social Psychology (10 Credits)
• Research Methods and Data Analysis in Psychology (20 Credits)
• Biological Psychology (10 Credits)
• Developmental Psychology (10 Credits)
• Personality Psychology (10 Credits)
• Conceptual and Historical Issues in Psychology (10 Credits)
• Independent Practical Work (20 Credits)
• The Human Animal (20 Credits)
• The Psychology of Well Being (20 Credits)
• Tactical & Strategic Marketing (20 Credits)
• Information for Marketing Decisions (20 Credits)
• Brand Management (20 Credits)
• Services Marketing (20 Credits)
• E-Marketing (20 Credits)
• International Market Tactics (20 Credits)
**STAGE 3:**
• Psychology Dissertation (20/40 Credits)
• The Psychology of Mental Health (20 Credits)
• Occupational Psychology (20 Credits)
• Parapsychology and Anomalous Experiences (20 Credits)
• The Developing Adult (20 Credits)
• The Developing Child (20 Credits)
• The Psychology of Health (20 Credits)
• Forensic Psychology (20 Credits)
• Consciousness (20 Credits)
• Motivation and Emotion
• Educational Psychology (20 Credits)
• Understanding the Social World (20 Credits)
• Psychology of Spirituality, Religion and Wellbeing (20 Credits)
• The Psychology of Advertising (20 Credits)
• Investigating and Applying Memory (20 Credits)
• Marketing Dissertation (20/40 Credits)
• Marketing Management (20 Credits)
• Consumer Behaviour (20 Credits)
• International Marketing (20 Credits)
Customer Relationship Management (20 Credits)
Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.
Assessment methods
A variety of assessment strategies are used at each level to ascertain your level of competence in a range of academic and transferable skills. These strategies include:
• essays
• practical reports
• multiple-choice tests
• oral presentations
• time-constrained essays
• seen and unseen examinations
• critical reviews
• group project work.
Overview
The Uni
University of Northampton
Joint Honours
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Psychology (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Psychology
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Psychology
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£21k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£23k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA).
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
