Marketing with Foundation Year
University of Plymouth
UCAS Code: N502 | Bachelor of Science (with Honours) - BSc (Hons)
University of Plymouth
UCAS Code: N502 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
32-80 points minimum of 2 A Levels.
Pass Access Course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent
Accept in combination with other level 3 qualifications
International Baccalaureate Diploma Programme
in any subjects.
32-80 points from Irish Leaving certificate.
OCR Cambridge Technical Extended Diploma
Any subject considered.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
in any subject.
32-80 points including a minimum of 2 Advanced Highers
T Level
Pass, any subject considered.
UCAS Tariff
minimum of 2 A Levels.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.
- The foundation year is an integral part of the extended degree and you will benefit from experienced university lecturers.
- Marketing is a driving force behind business. Our course acknowledges the multi-faceted dimensions of the marketing discipline which will ensure that you have the comprehensive knowledge needed for a career in marketing.
- Employability is embedded into all aspects of the course whether it is through the use of live client briefs to demonstrate application of theory or dedicated sessions and events in partnership with our Careers Service.
- As marketing has evolved, we have recognised the need to embrace change and address this within the programme. The course offers a digital and social media marketing pathway to allow you tailor your degree to your career goals.
- Distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
- To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain an IDM Certificate in Digital Marketing, MRS Certificate in Market Research and CIM Graduate Gateway.
Modules
In your foundation year, you’ll experience a supportive environment to assist in the transition to successful study in higher education. You will learn about academic writing, critical thinking skills and begin to develop your research skills, as well as develop your knowledge and understanding through an introduction to key aspects of business, accounting and economics. You’ll also have the opportunity to do independent research into an area of your studies that interests you, with a supervisor to guide and support you through the process.
In the first year you will examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.
In the second year you explore marketing in more detail, from analysis of consumer behaviours and market research, to product development and brand management. Learn to use theory to create solutions to complex marketing problems with real companies.
You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.
In the final year focus on the theoretical and strategic aspects of marketing, investigating the issues. Undertake an independently researched dissertation project in a marketing subject of your choice.
Assessment methods
For up to date details, please refer to our website or contact the institution directly.
The Uni
University of Plymouth
Plymouth Business School
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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