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Digital Marketing

Entry requirements


A level

A,B,B-B,B,B

120-128 points from 3 A levels or equivalent

122-128 Tariff points from the Access to HE Diploma.

Cambridge Pre-U score of 56-60.

GCSE/National 4/National 5

5 GCSEs at grade C or above to include English and Mathematics/5 GCSEs at grade 4 or above to include English and Mathematics

International Baccalaureate Diploma Programme

29-30

29 points from the IB Diploma. 664 at Higher Level - 30 points from the IB Diploma. 665 at Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3-H2,H2,H3,H3,H3

OCR Cambridge Technical Extended Diploma

DDM

Pearson BTEC Extended Diploma (QCF)

DDM

Acceptable when combined with other qualifications.

Acceptable when combined with other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

120-128 Tariff points.

T Level

M

UCAS Tariff

120-128

120-128 points from 3 A levels or equivalent.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Sandwich | 2022

Subjects

Multimedia computing science

Marketing

**Overview**
Everything happens online and the digital marketplace is busier than ever. If you want to learn how to grab the attention of any audience and turn them into loyal customers, our Digital Marketing degree gets you ready to work in this essential and growing industry.

You can master digital content creation, social media marketing and strategic marketing in a global context, backed by a solid foundation in marketing theory.

Fancy seeing how the professionals do it? You’ll hear from successful digital marketers about their wins and career high points. You’ll also have the chance to spend a year learning on the job on a paid placement, producing head-turning content that gets viewers clicking.

After the course, you could work in careers including social media marketing, advertising, marketing communications, market research, campaign planning and content design.

**What you'll experience**

On this degree course, you'll:

* Cover all aspects of digital marketing, including web analytics, influencer marketing, affiliate marketing, search engine optimisation (SEO), pay-per-click (PPC), display advertising, email marketing and content marketing

* Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms

* Learn to gather and use data to create content and campaigns that have maximum impact

* Get to grips with the latest digital marketing and media software such as Hubspot, Google Analytics and the Adobe Creative Suite in our computer labs

* Develop the skills to produce visual and text content that engages customers and encourages them to take action

* Learn from marketeers and digital media professionals who have a proven track record of success across many sectors – past guest lecturers include marketing professionals from O2, TK Maxx and Gartner.

* Keep up-to-date with the latest digital marketing trends and techniques by studying modules shaped by research happening now at the University

You can also:

* Get additional certifications in tools, software and specific skills such as Hubspot's specialised certifications in email marketing and SEO and Google Analytics and Google Ads certifications, achieving recognised industry professional qualifications alongside your degree

* Work with organisations on live campaigns, applying your skills and getting valuable experience that will you make you stand out when you begin your career

* Further apply your knowledge in the workplace on a year-long work placement, boosting your employability prospects after the course

**Careers and opportunities**
Digital marketing is one of the UK's biggest growth industries and many businesses are moving more operations online following the Coronavirus pandemic. This means there are many opportunities for qualified digital marketers, working in-house, in marketing agencies and on a freelance basis.

A digital marketing degree also provides you with the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organisation or industry.

Previous graduates of this course have secured jobs as:

Digital engagement manager
Campaign assistant
Marketing assistant
Paid social senior account executive
Commercial marketing executive
Junior digital marketer

Graduates of this course have secured roles in companies such as:

Awin Global Marketing
Merlin Entertainment
Phoenix Hospital Group
Cineworld
Society for the History of Children and Youth
Zoopla
Active Internet Marketing Agency
Wittenstein High Integrity Systems

You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.

Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.

Modules

Year 1
Core modules in this year include:
- Marketing Principles and Practice
- Marketing in Action
- Digital Content Creation
- Quantitative Methods and Data Analysis
- Understanding Consumers
- Managing People in Organisations

There are no optional modules in this year.

Year 2
Core modules in this year include:
- Digital Marketing
- Marketing Communications
- Visualising Data
- Social Media Marketing
- Marketing Research Project

Optional modules in this year currently include:
- Managing Product Portfolios
- Professional Selling
- Public Relations
- A foreign language

Placement year (optional)
On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry. We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year.

Year 3
Core modules in this year include:
- Strategic Marketing in a Global Environment
- Digital Marketing Strategy
- Dissertation / Final Year Project

Optional modules in this year currently include:
- Advertising
- Communication Design
- Trends in Technology
- Understanding Brands
- Social Marketing
- Contemporary Issues in Product and Service Development

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Assessment methods

You’ll be assessed through:

projects
presentations
group work
live client work
examinations
multiple-choice tests
essays
portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:

Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework
Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework
Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,200
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Portsmouth

Department:

Faculty of Business and Law

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
med
Multimedia computing science
72%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Computer science

Teaching and learning

67%
Staff make the subject interesting
76%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
77%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

74%
Library resources
75%
IT resources
75%
Course specific equipment and facilities
57%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

83%
UK students
17%
International students
70%
Male students
30%
Female students
68%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
D

Marketing

Teaching and learning

60%
Staff make the subject interesting
85%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

67%
Library resources
80%
IT resources
83%
Course specific equipment and facilities
58%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

76%
UK students
24%
International students
50%
Male students
50%
Female students
65%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Computer science

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
med
Average annual salary
95%
med
Employed or in further education
72%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

44%
Information technology and telecommunications professionals
16%
Artistic, literary and media occupations
7%
Information technology technicians

There are a lot of computing courses out there, and they vary a lot in content, modules and the way they work with employers, so individual courses can have very different outcomes. This is a course where you really need to get a good grade — employers really pay attention to the class of your degree and a low grade will serious hit your prospects. But you can get a job on pretty much any industry in the country with a computing degree - and organisation with an IT system and a web site needs graduates in this discipline - and many employers report difficulty in finding graduates. So most students do get jobs, and starting salaries are good, particularly in London. If you want to find out more about the prospects for a computer science course at a particular institution, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
100%
high
Employed or in further education
80%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

71%
Sales, marketing and related associate professionals
6%
Sales assistants and retail cashiers
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Computing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£26k

£26k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£29k

£29k

£34k

£34k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
Liverpool Hope University
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3.0 years | Full-time | 2022
Nearby University
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Same University
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3.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here