Digital Marketing
University of Portsmouth
UCAS Code: N590 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
120-128 points from 3 A levels or equivalent
122-128 Tariff points from the Access to HE Diploma.
Cambridge Pre-U score of 56-60.
GCSE/National 4/National 5
5 GCSEs at grade C or above to include English and Mathematics/5 GCSEs at grade 4 or above to include English and Mathematics
International Baccalaureate Diploma Programme
29 points from the IB Diploma. 664 at Higher Level - 30 points from the IB Diploma. 665 at Higher Level.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H3,H3,H3,H3,H3-H2,H2,H3,H3,H3
OCR Cambridge Technical Extended Diploma
Pearson BTEC Extended Diploma (QCF)
Acceptable when combined with other qualifications.
Acceptable when combined with other qualifications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
120-128 Tariff points.
T Level
UCAS Tariff
120-128 points from 3 A levels or equivalent.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Overview**
Everything happens online and the digital marketplace is busier than ever. If you want to learn how to grab the attention of any audience and turn them into loyal customers, our Digital Marketing degree gets you ready to work in this essential and growing industry.
You can master digital content creation, social media marketing and strategic marketing in a global context, backed by a solid foundation in marketing theory.
Fancy seeing how the professionals do it? You’ll hear from successful digital marketers about their wins and career high points. You’ll also have the chance to spend a year learning on the job on a paid placement, producing head-turning content that gets viewers clicking.
After the course, you could work in careers including social media marketing, advertising, marketing communications, market research, campaign planning and content design.
**What you'll experience**
On this degree course, you'll:
* Cover all aspects of digital marketing, including web analytics, influencer marketing, affiliate marketing, search engine optimisation (SEO), pay-per-click (PPC), display advertising, email marketing and content marketing
* Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms
* Learn to gather and use data to create content and campaigns that have maximum impact
* Get to grips with the latest digital marketing and media software such as Hubspot, Google Analytics and the Adobe Creative Suite in our computer labs
* Develop the skills to produce visual and text content that engages customers and encourages them to take action
* Learn from marketeers and digital media professionals who have a proven track record of success across many sectors – past guest lecturers include marketing professionals from O2, TK Maxx and Gartner.
* Keep up-to-date with the latest digital marketing trends and techniques by studying modules shaped by research happening now at the University
You can also:
* Get additional certifications in tools, software and specific skills such as Hubspot's specialised certifications in email marketing and SEO and Google Analytics and Google Ads certifications, achieving recognised industry professional qualifications alongside your degree
* Work with organisations on live campaigns, applying your skills and getting valuable experience that will you make you stand out when you begin your career
* Further apply your knowledge in the workplace on a year-long work placement, boosting your employability prospects after the course
**Careers and opportunities**
Digital marketing is one of the UK's biggest growth industries and many businesses are moving more operations online following the Coronavirus pandemic. This means there are many opportunities for qualified digital marketers, working in-house, in marketing agencies and on a freelance basis.
A digital marketing degree also provides you with the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organisation or industry.
Previous graduates of this course have secured jobs as:
Digital engagement manager
Campaign assistant
Marketing assistant
Paid social senior account executive
Commercial marketing executive
Junior digital marketer
Graduates of this course have secured roles in companies such as:
Awin Global Marketing
Merlin Entertainment
Phoenix Hospital Group
Cineworld
Society for the History of Children and Youth
Zoopla
Active Internet Marketing Agency
Wittenstein High Integrity Systems
You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.
Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.
Modules
Year 1
Core modules in this year include:
- Marketing Principles and Practice
- Marketing in Action
- Digital Content Creation
- Quantitative Methods and Data Analysis
- Understanding Consumers
- Managing People in Organisations
There are no optional modules in this year.
Year 2
Core modules in this year include:
- Digital Marketing
- Marketing Communications
- Visualising Data
- Social Media Marketing
- Marketing Research Project
Optional modules in this year currently include:
- Managing Product Portfolios
- Professional Selling
- Public Relations
- A foreign language
Placement year (optional)
On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry. We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year.
Year 3
Core modules in this year include:
- Strategic Marketing in a Global Environment
- Digital Marketing Strategy
- Dissertation / Final Year Project
Optional modules in this year currently include:
- Advertising
- Communication Design
- Trends in Technology
- Understanding Brands
- Social Marketing
- Contemporary Issues in Product and Service Development
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.
Assessment methods
You’ll be assessed through:
projects
presentations
group work
live client work
examinations
multiple-choice tests
essays
portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.
You can get feedback on all practice and formal assessments so you can improve in the future.
The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:
Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework
Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework
Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
University of Portsmouth
Faculty of Business and Law
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Computer science
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Computer science
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
There are a lot of computing courses out there, and they vary a lot in content, modules and the way they work with employers, so individual courses can have very different outcomes. This is a course where you really need to get a good grade — employers really pay attention to the class of your degree and a low grade will serious hit your prospects. But you can get a job on pretty much any industry in the country with a computing degree - and organisation with an IT system and a web site needs graduates in this discipline - and many employers report difficulty in finding graduates. So most students do get jobs, and starting salaries are good, particularly in London. If you want to find out more about the prospects for a computer science course at a particular institution, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Computing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£26k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£29k
£34k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
