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Bachelor of Science (with Honours) - BSc (Hons)
Business and Management (Marketing)
University of Reading
Entry requirements
Here's what you will need to get a place on the Business and Management (Marketing) course at University of Reading.
Select a qualification to see required grades
A level
A,B,B
Course summary
What this course is about
UCAS code: NN25
Here's what University of Reading says about its Business and Management (Marketing) course.
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree. This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
-
marketing communications
-
digital marketing
-
branding theory and practice
-
consumer behaviour
-
optimising marketing performance.
As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set. Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology.
Choose BSc Business and Management (Marketing) at Henley Business School
-
this programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
-
ranked in the top 10 for Marketing (ranked 9th in the Daily Mail University Guide 2025)
-
ranked 21st for Business and Management in the Guardian University Guide, 2025
-
triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing
Source: University of Reading
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Henley Business School
Location
Main Site | Reading
Duration
3 Years
Study mode
Full-time
Subjects
• Marketing
• Business and management
Start date
October 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year |
| Scotland | £9,535 per year |
| Wales | £9,535 per year |
| Northern Ireland | £9,535 per year |
| Channel Islands | £9,535 per year |
| Republic of Ireland | £9,535 per year |
| EU | £25,850 per year |
| International | £25,850 per year |
The modules you will study
Modules may include:
- Management Debates: Ways of thinking about business
- Business in Practice: Markets, Marketing and Management
- Building competitive advantage: Business Strategy and Operations
- Consumer Behaviour
- Digital Marketing. *Please note that all modules are subject to change. Check our website for more details about the course structure.
University of Reading student reviews
Showing 112 reviews
3rd year
Neuroscience
2 months ago
lots on offer, always listening and acting on feedback! only complaint is that the music choices can be questionable at wednesday union
3rd year
Neuroscience
2 months ago
if you want to go feral you can and if you like the peace you can get the peace. definitely has something for everyone, i just wish areas like henley had more student based pubs!
3rd year
Neuroscience
2 months ago
i commute so i dont know much but they didnt increase the price of the undergrad tuition course for existing students which was really appreciated. the price for a masters is also amazing!
3rd year
Neuroscience
2 months ago
always received so much support, people are always so happy to help and on the off chance you do have a poor experience, theres always someone who is amazing and really good at their job to help out!
3rd year
Neuroscience
2 months ago
i commute so i dont know much about uni accom but the library is really nice, lots of good spaces. pro-Palestinian campus (replaced the starbucks and has a co-op) which is amazing. facilities are always working, everything is always clean. grounds team take good take of the nature too!
3rd year
Neuroscience
2 months ago
absolutely love it. staff are amazing and so friendly, so many icons in their field. lots of good networking opportunities within the department and the fact we have CINN and dont have to use a hospital for neuroimaging equipment is amazing and so useful. the marking can be, at times, a little bit b...
National Student Survey (NSS) scores at University of Reading
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Business and Management (Marketing) course at University of Reading features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
79%
low
Teaching on my course
79%
low
How often does your course challenge you to achieve your best work?
79%
med
How good are teaching staff at explaining things?
90%
med
How often do teaching staff make the subject engaging?
72%
low
How often is the course intellectually stimulating?
73%
low
Learning opportunities
79%
low
Learning opportunities
79%
low
To what extent have you had the chance to bring together information and ideas from different topics?
78%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
81%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
76%
low
To what extent have you had the chance to explore ideas and concepts in depth?
83%
med
To what extent does your course have the right balance of directed and independent study?
77%
med
Assessment and feedback
75%
low
Assessment and feedback
75%
low
How well have assessments allowed you to demonstrate what you have learned?
80%
low
How fair has the marking and assessment been on your course?
82%
med
How often does feedback help you to improve your work?
60%
low
How often have you received assessment feedback on time?
77%
low
How clear were the marking criteria used to assess your work?
76%
low
Academic support
87%
med
Academic support
87%
med
How easy was it to contact teaching staff when you needed to?
87%
med
How well have teaching staff supported your learning?
86%
med
Organisation and management
82%
med
Organisation and management
82%
med
How well were any changes to teaching on your course communicated?
82%
med
How well organised is your course?
83%
med
Learning resources
85%
low
Learning resources
85%
low
How well have the IT resources and facilities supported your learning?
85%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
85%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
84%
low
Student voice
75%
med
Student voice
75%
med
How clear is it that students' feedback on the course is acted on?
61%
med
To what extent do you get the right opportunities to give feedback on your course?
87%
med
To what extent are students' opinions about the course valued by staff?
77%
med
How well does the students' union (association or guild) represent students' academic interests?
75%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
90%
med
How well communicated was information about your university/college's mental wellbeing support services?
79%
low
Select an option to see a detailed breakdown
Teaching on my course
76%
low
Teaching on my course
76%
low
How often does your course challenge you to achieve your best work?
75%
low
How good are teaching staff at explaining things?
91%
med
How often do teaching staff make the subject engaging?
68%
low
How often is the course intellectually stimulating?
68%
low
Learning opportunities
78%
low
Learning opportunities
78%
low
To what extent have you had the chance to bring together information and ideas from different topics?
77%
low
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
80%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
73%
low
To what extent have you had the chance to explore ideas and concepts in depth?
76%
low
To what extent does your course have the right balance of directed and independent study?
80%
med
Assessment and feedback
73%
low
Assessment and feedback
73%
low
How well have assessments allowed you to demonstrate what you have learned?
85%
med
How fair has the marking and assessment been on your course?
83%
med
How often does feedback help you to improve your work?
52%
low
How often have you received assessment feedback on time?
75%
low
How clear were the marking criteria used to assess your work?
72%
low
Academic support
82%
low
Academic support
82%
low
How easy was it to contact teaching staff when you needed to?
79%
low
How well have teaching staff supported your learning?
84%
med
Organisation and management
87%
med
Organisation and management
87%
med
How well were any changes to teaching on your course communicated?
85%
med
How well organised is your course?
87%
med
Learning resources
89%
med
Learning resources
89%
med
How well have the IT resources and facilities supported your learning?
88%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
91%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
71%
low
Student voice
71%
low
How clear is it that students' feedback on the course is acted on?
54%
low
To what extent do you get the right opportunities to give feedback on your course?
84%
med
To what extent are students' opinions about the course valued by staff?
75%
med
How well does the students' union (association or guild) represent students' academic interests?
79%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
91%
med
How well communicated was information about your university/college's mental wellbeing support services?
73%
low
Student information
The Business and Management (Marketing) course at University of Reading features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | B | |||||
| Economics | B | |||||
| Psychology | B | |||||
| Geography | B | |||||
| Mathematics | C | |||||
| Most popular A-levels studied | ||||||
|---|---|---|---|---|---|---|
| Subject | Grade | |||||
| Business Studies | B | |||||
| Psychology | B | |||||
| Sociology | B | |||||
| Geography | C | |||||
| Economics | B | |||||
Graduate prospects
What graduates do next
The Business and Management (Marketing) course includes content from more than one subject area. Choose an option below for information about University of Reading graduates across each of those subject areas.
Graduate statistics
82%
In a job where degree was essential or beneficial
82%
In work, study or other activity
85%
Say it fits with future plans
60%
Are utilising studies
Top job areas
29%
Business and public service associate professionals
14%
Business, Research and Administrative Professionals
12%
Information Technology Professionals
9%
Finance Professionals
Graduate statistics
85%
In a job where degree was essential or beneficial
85%
In work, study or other activity
100%
Say it fits with future plans
65%
Are utilising studies
Top job areas
40%
Business and public service associate professionals
15%
Managers, directors and senior officials
10%
Business, Research and Administrative Professionals
10%
Media Professionals
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
Earnings from University of Reading graduates who took Business and Management (Marketing) - or another course in the same subject area.
Earnings
£29.2k
First year after graduation
£38.3k
Third year after graduation
£49.3k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Business and Management (Marketing).
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Reading on The Student Room.
Chat with University of Reading
Our award-winning green campuses are at the heart of our university community, providing world-class facilities alongside a sustainably-conscious backdrop of nature. Recently awarded Sustainable University of the Year 2025 in The Times and The Sunday Times Good University Guide 2025, the University is proudly committed to climate change and environmental sustainability.
University of Reading open days
Visit us in person to find out what University of Reading has to offer. Discover what living and learning here is like. Explore our campuses, attend subject talks, tour facilities and halls of residence, meet academic tutors and current students. Ask the questions that matter to you.
Our webinars, virtual taster sessions and online courses also offer an insight into studying with us.
Source: University of Reading
