The Student Room GroupThe Student Room Group

Course name

Find a course

Search, shortlist and compare thousands of courses to find that perfect one.

Search for a course

Personalise your search by expected grades and more.

A-level explorer

See where your A-level subjects will lead you.

Where to study

See what makes a university special and discover where you belong.

Image from Digital Video Production and Marketing
Image from Digital Video Production and Marketing
Image from Digital Video Production and Marketing
Image from Digital Video Production and Marketing
Image from Digital Video Production and Marketing
Image from Digital Video Production and Marketing

Bachelor of Arts (with Honours) - BA (Hons)

Digital Video Production and Marketing

University of Salford

(4.3)
144 reviews

Entry requirements

Here's what you will need to get a place on the Digital Video Production and Marketing course at University of Salford.

Select a qualification to see required grades

A level

B,B,C

Course summary

What this course is about

UCAS code: W6N5

Here's what University of Salford says about its Digital Video Production and Marketing course.

Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?

If you want to study digital marketing, but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent.

Having gotten to grips with the creative, business, and practical side of digital marketing and video, your second year will allow you to sharpen these skills and explore possible career paths, with industry guests and briefs to inspire you along the way.

In third year, you’ll pull all your new skills together as you start to plan for a successful career in digital marketing. You’ll explore the current and future landscape of the industry, and your place within it, and take part in an exciting live brief with a real world agency client.

You will:

  • Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts

  • Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages

  • Develop the practical skills needed to create effective video for marketing, advertising, and social media

Visit our Digital Video Production and Marketing degree CourseFinder webpage - https://bit.ly/39Mw2dV Explore all of our Creative Digital Media nnd Gaming courses and read our helpful FAQs - https://bit.ly/39R2YSR Explore all of our Film TV and Radio courses and read our helpful FAQs - https://bit.ly/3qTowUw Sign-up to an Open Day or Campus Tour - https://bit.ly/3sAsT8m

Source: University of Salford

Course details

Qualification

Bachelor of Arts (with Honours) - BA (Hons)

Department

School of Arts, Media and Creative Technology

Location

Peel Park Campus | Salford

Duration

3 Years

Study mode

Full-time

Subjects

• Marketing

• E-business

Start date

September 2026

Application deadline

14 January 2026

The modules you will study

Year one

  • Video Production for Marketing
  • Digital Business Skills
  • Mobile, Media and Marketing
  • Influence, Motivators and Behaviours
  • Production and Editing
  • Campaigns in Practice

Year two

  • Advanced Video Production for Marketing
  • Creative Industries: Engagement
  • Customer Experience and Value Creation
  • Creative Industries: Collaboration
  • Advanced Production and Editing
  • Marketing Communications

Year three

  • The Future of Creative Advertising
  • Creative Industries: Careers and Entrepreneurship
  • Technology Innovation
  • Leadership and Management for Digital Video Production and Marketing
  • Final Dissertation (Major Project)

Visit our Digital Video Production and Marketing degree CourseFinder webpage - https://bit.ly/39Mw2dV

How you will be assessed

An important part of this marketing and digital video production degree is how we assess you. You’ll be asked to demonstrate your academic strengths through practical projects (including video work) and written essays. You’ll also take part in presentations with your fellow students, as teamwork is fundamental to securing a professional role in marketing or production.

University of Salford reviews

(4.3)
Based on 144 reviews from University of Salford's students and alumni
5 star
50%
4 star
30%
3 star
17%
2 star
2%
1 star
1%
All reviews

Showing 130 reviews

3rd year student

Four stars: Great

(4)

1 year ago

3rd year student

Four stars: Great

(4)

1 year ago

3rd year student

Four stars: Great

(4)

1 year ago

3rd year student

Four stars: Great

(4)

1 year ago

3rd year student

Four stars: Great

(4)

1 year ago

3rd year student

Four stars: Great

(4)

1 year ago

National Student Survey (NSS) scores

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

The Digital Video Production and Marketing course at University of Salford features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni

Business computing
Marketing

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

94%

high

How good are teaching staff at explaining things?

100%

high

How often do teaching staff make the subject engaging?

87%

med

How often is the course intellectually stimulating?

87%

med

To what extent have you had the chance to bring together information and ideas from different topics?

94%

high

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

94%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

87%

med

To what extent have you had the chance to explore ideas and concepts in depth?

87%

high

To what extent does your course have the right balance of directed and independent study?

69%

low

How well have assessments allowed you to demonstrate what you have learned?

94%

med

How fair has the marking and assessment been on your course?

94%

med

How often does feedback help you to improve your work?

75%

med

How often have you received assessment feedback on time?

94%

med

How clear were the marking criteria used to assess your work?

75%

low

How easy was it to contact teaching staff when you needed to?

88%

med

How well have teaching staff supported your learning?

94%

med

How well were any changes to teaching on your course communicated?

94%

high

How well organised is your course?

100%

high

How well have the IT resources and facilities supported your learning?

94%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

93%

high

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

94%

high

How clear is it that students' feedback on the course is acted on?

81%

med

To what extent do you get the right opportunities to give feedback on your course?

81%

med

To what extent are students' opinions about the course valued by staff?

94%

high

How well does the students' union (association or guild) represent students' academic interests?

60%

low

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

94%

med

How well communicated was information about your university/college's mental wellbeing support services?

87%

med

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

83%

med

How good are teaching staff at explaining things?

88%

low

How often do teaching staff make the subject engaging?

74%

med

How often is the course intellectually stimulating?

55%

low

To what extent have you had the chance to bring together information and ideas from different topics?

89%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

83%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

82%

med

To what extent have you had the chance to explore ideas and concepts in depth?

72%

low

To what extent does your course have the right balance of directed and independent study?

61%

low

How well have assessments allowed you to demonstrate what you have learned?

79%

low

How fair has the marking and assessment been on your course?

87%

med

How often does feedback help you to improve your work?

76%

med

How often have you received assessment feedback on time?

74%

low

How clear were the marking criteria used to assess your work?

85%

med

How easy was it to contact teaching staff when you needed to?

82%

low

How well have teaching staff supported your learning?

74%

low

How well were any changes to teaching on your course communicated?

74%

low

How well organised is your course?

77%

med

How well have the IT resources and facilities supported your learning?

86%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

90%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

91%

med

How clear is it that students' feedback on the course is acted on?

57%

low

To what extent do you get the right opportunities to give feedback on your course?

75%

low

To what extent are students' opinions about the course valued by staff?

70%

low

How well does the students' union (association or guild) represent students' academic interests?

72%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

93%

high

How well communicated was information about your university/college's mental wellbeing support services?

72%

low

Student information

The Digital Video Production and Marketing course at University of Salford features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.

Marketing
Business computing
Mode of study
Full-time100%
Gender ratio
Female43%Male55%Other1%
Where students come from
International1%UK99%
Number of students65
Most popular A-levels studied
SubjectGrade
Media StudiesC
SociologyB
BiologyC
Business StudiesA*
Film StudiesB
Mode of study
Full-time100%
Gender ratio
Female43%Male55%Other1%
Where students come from
International1%UK99%
Number of students65
Most popular A-levels studied
SubjectGrade
Media StudiesC
SociologyB
BiologyC
Business StudiesA*
Film StudiesB
Source: HESA

Graduate prospects

What graduates do next

The Digital Video Production and Marketing course includes content from more than one subject area. Choose an option below for information about University of Salford graduates across each of those subject areas.

Computing
Business and management

Graduate statistics

72%

In a job where degree was essential or beneficial

79%

In work, study or other activity

75%

Say it fits with future plans

60%

Are utilising studies

Top job areas

44%

Information Technology Professionals

16%

Science, engineering and technology associate professionals

11%

Sales occupations

5%

Elementary occupations

Graduate statistics

57%

In a job where degree was essential or beneficial

86%

In work, study or other activity

72%

Say it fits with future plans

61%

Are utilising studies

Top job areas

19%

Business and public service associate professionals

18%

Administrative occupations

12%

Finance Professionals

7%

Managers, directors and senior officials

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

The Digital Video Production and Marketing course includes content from more than one subject area. Choose an option below for University of Salford graduate earnings across each of those subject areas.

Computing
Business and management

Earnings

£25.9k

First year after graduation

£29.2k

Third year after graduation

£32.1k

Fifth year after graduation

Earnings

£23.7k

First year after graduation

£24.8k

Third year after graduation

£28.5k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Digital Video Production and Marketing.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

Discussions

Chat with University of Salford

Salford is a diverse, ambitious and thriving University – our community encompasses over 23,000 students, 2500 staff and 170,000 alumni, with a student body from over 130 different countries.

We’re located in Greater Manchester in the Northwest of England. Our main Peel Park campus is just minutes away from Manchester city centre and, across the way, we have the Frederick Road campus that is home to our healthcare courses. We are also the only university with a MediaCity campus, sitting right next to neighbours such as ITV and the BBC.

Industry connections are at the heart of everything we do. We form strong partnerships with businesses and organisations from all sectors, working hand-in-hand with them to develop courses that are up-to-date and relevant to today’s challenges, helping you to graduate confident and ready to step into your chosen career.

We are leading in areas including health, energy, media and the built environment and have completed impressive work with business and industry partners. For example, our base at Media City encourages creative collaboration between students, specialist technicians, academics and the media production industry.

We invest heavily in our own campus facilities for the benefit of our students. For example, we have the new £65 million Science, Engineering and Environment building, which is totally electric-powered and supported by 154 solar panels. We also have an Energy House, where research teams can test out the energy efficiency of a home; and an anachronic chamber, which is so quiet that you can start to hear the sound of your own heartbeat.

Salford is not only a great place to study, it’s also a great place to live, work and for future prospects.

Mobile phone in hand

University of Salford socials

Tap these links to go to this university's social media channels

University of Salford open days

Are you thinking of applying to this university?

Before you do, it's a good idea to go to an open day. You can have a good look around campus, getting a better idea of what it's like to study there. You'll meet current students and staff and get the chance to ask them questions.

Universities will list upcoming open days on their websites. Most will also have virtual open days; these are a great alternative if you really can't get there in person. For tips on preparing for open days, check the advice section here on The Uni Guide.