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Bachelor of Science (with Honours) - BSc (Hons)
Business and Artificial Intelligence
University of Southampton
Entry requirements
Here's what you will need to get a place on the Business and Artificial Intelligence course at University of Southampton.
Select a qualification to see required grades
A level
A,A,B
Typical offer: AAB
Most popular A-levels studied
The Business and Artificial Intelligence course at University of Southampton features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Subject | Grade |
|---|---|
| Mathematics | A* |
| Computer Science | A |
| Physics | A |
| Further Mathematics | A |
| Chemistry | A |
| Subject | Grade |
|---|---|
| Business Studies | B |
| Economics | B |
| Mathematics | A |
| Psychology | B |
| Geography | A |
Course summary
What this course is about
UCAS code: N1I4
Here's what University of Southampton says about its Business and Artificial Intelligence course.
Learn how emerging technologies are transforming business, and develop the skills to lead in an AI-driven world. This pioneering Business and AI degree equips you with a strong foundation in management, marketing, finance and analytics, while developing your understanding of how AI can be used to solve business challenges and drive innovation.
You’ll study cutting-edge topics such as machine learning, digital transformation and human–machine collaboration, taught by research-focused academics and industry experts. You’ll develop the ability to communicate effectively across technical and business teams, and to consider the ethical and social implications of AI.
You’ll benefit from the University of Southampton Business School’s close links with industry, applying your knowledge to real business projects. In your final year, you’ll complete a major AI-driven business project, and you also have options to take a four year study abroad or an industrial placement in your third year.
Source: University of Southampton
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Southampton Business School
Location
Main Site - Highfield Campus | Southampton
Duration
3 Years
Study mode
Full-time
Subjects
• Business and management
• Business information systems
• Information systems
Start date
14 September 2026
Application deadline
14 January 2026
Tuition fees
| Location | Fees |
|---|---|
| England | £9,535 per year (provisional) |
| Scotland | £9,535 per year (provisional) |
| Wales | £9,535 per year (provisional) |
| Northern Ireland | £9,535 per year (provisional) |
| Channel Islands | £9,535 per year (provisional) |
| Republic of Ireland | £9,535 per year (provisional) |
| EU | £25,500 per year |
| International | £25,500 per year |
The modules you will study
Some of the modules you may study include; Implementing Digital Transformation to Utilise AI; Innovation, Technology and the Environment; and Digital Business Models.
For a full list of modules, please visit our course page.
How you will be assessed
We'll assess you using essays; individual and group projects; written exams
University of Southampton student reviews
Showing 170 reviews
1st year
Law
1 week ago
events are always on
1st year
Law
1 week ago
Lots of great diverse range of people here
1st year
Law
1 week ago
Cheaper than London
1st year
Law
1 week ago
PAT is sometimes late to reply (this is like your tutor) otherwise good.
1st year
Law
1 week ago
There are some leaks/repairs bu overall very happy.
1st year
Law
1 week ago
My course materials are very detailed and the lectures are helpful and explain things well.
National Student Survey (NSS) scores at University of Southampton
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Business and Artificial Intelligence course at University of Southampton features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
79%
med
Teaching on my course
79%
med
How often does your course challenge you to achieve your best work?
81%
med
How good are teaching staff at explaining things?
85%
med
How often do teaching staff make the subject engaging?
66%
low
How often is the course intellectually stimulating?
86%
med
Learning opportunities
77%
med
Learning opportunities
77%
med
To what extent have you had the chance to bring together information and ideas from different topics?
78%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
77%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
80%
med
To what extent have you had the chance to explore ideas and concepts in depth?
80%
med
To what extent does your course have the right balance of directed and independent study?
72%
med
Assessment and feedback
59%
low
Assessment and feedback
59%
low
How well have assessments allowed you to demonstrate what you have learned?
76%
low
How fair has the marking and assessment been on your course?
77%
low
How often does feedback help you to improve your work?
43%
low
How often have you received assessment feedback on time?
39%
low
How clear were the marking criteria used to assess your work?
60%
low
Academic support
84%
med
Academic support
84%
med
How easy was it to contact teaching staff when you needed to?
87%
med
How well have teaching staff supported your learning?
81%
low
Organisation and management
69%
med
Organisation and management
69%
med
How well were any changes to teaching on your course communicated?
71%
med
How well organised is your course?
67%
med
Learning resources
91%
high
Learning resources
91%
high
How well have the IT resources and facilities supported your learning?
92%
high
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
88%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
92%
high
Student voice
67%
low
Student voice
67%
low
How clear is it that students' feedback on the course is acted on?
51%
low
To what extent do you get the right opportunities to give feedback on your course?
86%
med
To what extent are students' opinions about the course valued by staff?
64%
low
How well does the students' union (association or guild) represent students' academic interests?
73%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
89%
med
How well communicated was information about your university/college's mental wellbeing support services?
78%
low
Select an option to see a detailed breakdown
Teaching on my course
80%
low
Teaching on my course
80%
low
How often does your course challenge you to achieve your best work?
79%
low
How good are teaching staff at explaining things?
92%
med
How often do teaching staff make the subject engaging?
72%
low
How often is the course intellectually stimulating?
76%
med
Learning opportunities
77%
low
Learning opportunities
77%
low
To what extent have you had the chance to bring together information and ideas from different topics?
83%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
79%
low
How well has your course developed your knowledge and skills that you think you will need for your future?
71%
low
To what extent have you had the chance to explore ideas and concepts in depth?
81%
low
To what extent does your course have the right balance of directed and independent study?
73%
low
Assessment and feedback
75%
low
Assessment and feedback
75%
low
How well have assessments allowed you to demonstrate what you have learned?
80%
low
How fair has the marking and assessment been on your course?
73%
low
How often does feedback help you to improve your work?
67%
low
How often have you received assessment feedback on time?
83%
med
How clear were the marking criteria used to assess your work?
72%
low
Academic support
83%
low
Academic support
83%
low
How easy was it to contact teaching staff when you needed to?
85%
med
How well have teaching staff supported your learning?
82%
low
Organisation and management
78%
med
Organisation and management
78%
med
How well were any changes to teaching on your course communicated?
78%
med
How well organised is your course?
80%
med
Learning resources
83%
low
Learning resources
83%
low
How well have the IT resources and facilities supported your learning?
85%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
81%
low
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
83%
low
Student voice
75%
med
Student voice
75%
med
How clear is it that students' feedback on the course is acted on?
64%
med
To what extent do you get the right opportunities to give feedback on your course?
81%
med
To what extent are students' opinions about the course valued by staff?
78%
med
How well does the students' union (association or guild) represent students' academic interests?
79%
med
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
86%
med
How well communicated was information about your university/college's mental wellbeing support services?
86%
med
Student information
The Business and Artificial Intelligence course at University of Southampton features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
Graduate prospects
What graduates do next
The Business and Artificial Intelligence course includes content from more than one subject area. Choose an option below for information about University of Southampton graduates across each of those subject areas.
Graduate statistics
92%
In a job where degree was essential or beneficial
92%
In work, study or other activity
87%
Say it fits with future plans
84%
Are utilising studies
Top job areas
78%
Information Technology Professionals
3%
Business and public service associate professionals
3%
Elementary occupations
2%
Business, Research and Administrative Professionals
Graduate statistics
81%
In a job where degree was essential or beneficial
91%
In work, study or other activity
76%
Say it fits with future plans
45%
Are utilising studies
Top job areas
29%
Business and public service associate professionals
21%
Finance Professionals
10%
Business, Research and Administrative Professionals
8%
Administrative occupations
Graduate statistics
80%
In a job where degree was essential or beneficial
95%
In work, study or other activity
80%
Say it fits with future plans
30%
Are utilising studies
Top job areas
30%
Business and public service associate professionals
10%
Business, Research and Administrative Professionals
10%
Finance Professionals
5%
Administrative occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
The Business and Artificial Intelligence course includes content from more than one subject area. Choose an option below for University of Southampton graduate earnings across each of those subject areas.
Earnings
£39.1k
First year after graduation
£46.7k
Third year after graduation
£72.3k
Fifth year after graduation
Earnings
£27.7k
First year after graduation
£35.8k
Third year after graduation
£44.2k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Business and Artificial Intelligence.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about University of Southampton on The Student Room.
Chat with University of Southampton
The University of Southampton is a top 20 UK university and a founding member of the Russell Group of research-intensive universities (Complete University Guide, 2025). With over 150 years of history, our academics will inspire, challenge and support you and together, we can help you make your mark on the world.
We offer a broad range of undergraduate and postgraduate courses in arts and humanities, engineering and physical sciences, environmental and life sciences, medicine and the social sciences.
University of Southampton Website - www.southampton.ac.uk
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Facebook - www.facebook.com/unisouthampton
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LinkedIn - www.linkedin.com/school/university-of-southampton
University of Southampton open days
Southampton Open Day dates
Saturday 27 June, Sunday 28 June, Sunday 27 September, Sunday 11 October, Saturday 7 November
Winchester School of Art Open Day dates
Saturday 6 June, Sunday 11 October, Saturday 7 November
Virtual Open Day dates
Wednesday 15 July, Saturday 21 November
Source: University of Southampton
