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Business and Marketing Management

Entry requirements


A level

B,B,C

GCSE/National 4/National 5

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

B,B,C,C,C

T Level

M

UCAS Tariff

112

About this course


Course option

3years

Full-time | 2024

Subject

Marketing

**Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.**

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing.

The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches.

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Modules

Essential Study and Employment Skills
Introduction to Marketing
Introduction to HRM and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Personal and Professional Development
Quality Management for Organisational Excellence
Business ESR
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
Work placement (optional)
Developing the Reflexive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice

Assessment methods

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£16,000
per year
International
£16,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sir Tom Cowie Campus

Department:

Business

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

87%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

90%
Staff make the subject interesting
97%
Staff are good at explaining things
81%
Ideas and concepts are explored in-depth
68%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

71%
Library resources
94%
IT resources
84%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

72%
UK students
28%
International students
47%
Male students
53%
Female students
73%
2:1 or above
21%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
93%
low
Employed or in further education

Top job areas of graduates

9%
Administrative occupations: finance
9%
Sales assistants and retail cashiers
9%
Sales, marketing and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£20k

£20k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here